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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Journal of promotion management : innovations in planning and applied research
Journal of nonprofit & public sector marketing
38
International journal of nonprofit and voluntary sector marketing
37
International review on public and non-profit marketing
32
Journal of marketing for higher education
30
International journal of nonprofit & voluntary sector marketing
26
Nonprofit marketing : sectoral applications
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Journal of philanthropy and marketing
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The evolution of nonprofit marketing
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Nonprofit management & leadership
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The Routledge companion to nonprofit marketing
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International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
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Nonprofit and voluntary sector quarterly
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Journal of business research : JBR
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Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
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Journal of marketing communications
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Journal of marketing
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Australasian marketing journal
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Discussion paper
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International journal of advertising : the quarterly review of marketing communications
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Leadership in nonprofit organizations ; Vol. 2
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Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
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Psychology & marketing
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Sage library in marketing
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The Jossey-Bass handbook of nonprofit leadership and management
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International journal of arts management
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing management : MM
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Journal of marketing research : JMR
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Journal of public policy & marketing
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Marketing theory
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National Bureau of Economic Research Conference Report
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Permanent study group: public and nonprofit marketing : proceedings ; 33. annual conference of the European Group for Public Administration, Bucharest, Romania, September 2011
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Services marketing quarterly
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The Routledge companion to contemporary brand management
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The journal of brand management : an international journal
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A National Bureau of Economic Research conference report
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Administrative Sciences : open access journal
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The effect of sequential structure in charity advertising on message elaboration and donation intention : the mediating role of empathy
Bae, Mikyeung
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 177-209
Persistent link: https://www.econbiz.de/10012385183
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