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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Anghelcev, George"
~person:"Arora, Nilesh"
~subject:"Markenimage"
~subject:"Online-Marketing"
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Markenimage
Online-Marketing
Advertising effects
3
Consumer behaviour
3
Konsumentenverhalten
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Werbewirkung
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Advertising
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Werbung
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consumer attitude
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purchase intention
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Sportler
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brand zealotry
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celebrity attachment
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desirability of end states
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empathy expression
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endorser identification
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social media advertising
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social media marketing
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subjective norm
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theory of reasoned action (TRA)
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wearables advertising
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Anghelcev, George
Arora, Nilesh
Yang, Jing
4
Bang Nguyen Viet
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Loureiro, Sandra Maria Correia
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Bilro, Ricardo Godinho
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Feng, Yang
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Guerreiro, João Pedro Silva Martins
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Journal of promotion management : innovations in planning and applied research
Review of marketing science
2
Asian Academy of Management journal : AAMJ
1
Decision
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
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Empathy toward social media advertisements : the moderating role of ad intrusiveness
Arora, Nilesh
;
Rana, Meghna
;
Prashar, Sanjeev
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 535-568
Persistent link: https://www.econbiz.de/10013550372
Saved in:
2
Exploring the effects of compliance/non-compliance message framing, desirability of end states, and brand zealotry on consumers' responses to wearables advertising
Wang, Ruoxu
;
Huang, Yan
;
Anghelcev, George
- In:
Journal of promotion management : innovations in …
26
(
2020
)
7
,
pp. 964-985
Persistent link: https://www.econbiz.de/10012287156
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