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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Arora, Nilesh"
~person:"Aslam, Madiha"
~subject:"Markenimage"
~subject:"Online-Marketing"
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Markenimage
Online-Marketing
Consumer behaviour
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consumer attitude
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purchase intention
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endorser identification
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internal brand management
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Arora, Nilesh
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Journal of promotion management : innovations in planning and applied research
Review of marketing science
2
Asian Academy of Management journal : AAMJ
1
Decision
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
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Impact of internal brand management on brand performance : an empirical investigation of fashion brand
Aslam, Madiha
;
Gillani, Syed Hussain Mustafa
;
Usman, …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
3
,
pp. 405-426
Persistent link: https://www.econbiz.de/10013550364
Saved in:
2
Empathy toward social media advertisements : the moderating role of ad intrusiveness
Arora, Nilesh
;
Rana, Meghna
;
Prashar, Sanjeev
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 535-568
Persistent link: https://www.econbiz.de/10013550372
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