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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Arora, Nilesh"
~person:"Castrillon Paque, Victor"
~subject:"Markenimage"
~subject:"Online-Marketing"
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Online-Marketing
Consumer behaviour
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Arora, Nilesh
Castrillon Paque, Victor
Yang, Jing
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Journal of promotion management : innovations in planning and applied research
Review of marketing science
2
Asian Academy of Management journal : AAMJ
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Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
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The moderating effect of the use of virtual reality technologies in the branding of the cultural tourism sector : an analysis from the brand heritage
Escandon-Barbosa, Diana
;
Salas-Paramo, Jairo
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 533-551
Persistent link: https://www.econbiz.de/10014513563
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2
Empathy toward social media advertisements : the moderating role of ad intrusiveness
Arora, Nilesh
;
Rana, Meghna
;
Prashar, Sanjeev
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 535-568
Persistent link: https://www.econbiz.de/10013550372
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