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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Bang Nguyen Viet"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Advertising effects
3
Consumer behaviour
3
Werbewirkung
3
Advertising
2
Brand image
2
Emerging economies
2
Environmental consciousness
2
Green marketing
2
Markenimage
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Schwellenländer
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Sustainable product
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Umweltbewusstsein
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Werbung
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green advertising
2
green brand equity
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Öko-Marketing
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Öko-Produkt
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Brand management
1
Computerspiel
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Eco-label
1
Eco-labels
1
Environmental management
1
Gamification
1
Internet marketing
1
Markenführung
1
Nachhaltige Entwicklung
1
Online-Marketing
1
Social Web
1
Social web
1
Sponsoring
1
Sponsorship
1
Sustainable development
1
Umweltmanagement
1
Umweltzeichen
1
Video game
1
attitudes toward advertising
1
emerging market
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gamification
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gamification advertising
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Bang Nguyen Viet
Arora, Nilesh
2
Feng, Yang
2
Kim, Mikyoung
2
Manyiwa, Simon
2
Prashar, Sanjeev
2
Shen, Fuyuan
2
Stewart, Kristin
2
Wei, Lewen
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Yang, Jing
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Abbasi, Amir Zaib
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Abu Bakar bin Abdul Hamid
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Aileni, Vidyadhar Reddy
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Anghelcev, George
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Arroyo, Amaranta
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Bae, Mikyeung
1
Bahtiar Mohamad
1
Banerjee, Neelotpaul
1
Bang, Hye Jin
1
Binford, Matthew T.
1
Boeck, Harold
1
Boutsouki, Christina
1
Breves, Priska
1
Bukhari, Syed Arsalan Haider
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Carrete-Lucero, Lorena de la Paz
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Castelló-Martínez, Araceli
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Chan, Kara
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Chen, Chun-Hsien
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Cho, Su Yeon
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Choi, Chang-Won
1
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Corner, Gabrielle
1
Dai, Yue
1
Dalakas, Vassilis
1
DelVecchio, Devon
1
Ding Hooi Ting
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Journal of promotion management : innovations in planning and applied research
Cogent business & management
2
Asian journal of business and accounting : AJBA
1
Business strategy and the environment
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
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ECONIS (ZBW)
3
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Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
2
A study on the influence of eco-labels and green advertising on green brand equity in emerging market
Bang Nguyen Viet
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 205-227
Persistent link: https://www.econbiz.de/10013483031
Saved in:
3
Toward sustainable development and consumption : the role of the green promotion mix in driving green brand equity and green purchase intention
Khai Cong Dinh
;
Bang Nguyen Viet
;
Hang Nguyet Phuong Vo
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 824-848
Persistent link: https://www.econbiz.de/10014287774
Saved in:
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