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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Bellman, Steven"
~person:"Chan, Kara"
~person:"Diehl, Sandra"
~person:"Kaiser, Harry M."
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Advertising
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Advertising effects
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Celebrity endorsement
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Consumer behaviour
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Internet marketing
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Online-Marketing
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advertising persuasiveness
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Bellman, Steven
Chan, Kara
Diehl, Sandra
Kaiser, Harry M.
Bang Nguyen Viet
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Gangadharan, Nakul
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Jayapal, Jegan
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Kim, Mikyoung
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Journal of promotion management : innovations in planning and applied research
Journal of advertising research
7
Journal of marketing communications
6
American journal of agricultural economics
5
NICPRE / National Institute for Commodity Promotion Research and Evaluation
5
International advertising and communication : current insights and empirical findings
4
International journal of advertising : the quarterly review of marketing communications
4
Young consumers : insight and ideas for responsible marketers
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
AEM research bulletin
2
Agricultural and resource economics review : ARER
2
Food policy : economics planning and politics of food and agriculture
2
International journal of advertising : the review of marketing communications
2
International review on public and non-profit marketing
2
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
R.B.
2
SpringerLink / Bücher
2
The journal of consumer marketing
2
Agricultural economics : the journal of the International Association of Agricultural Economists
1
Applied economics
1
Bridging the gap between advertising academia and practice
1
Cutting edge international research
1
Electronic retailing
1
European journal of marketing
1
Forschungsgruppe Konsum und Verhalten
1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Gabler Research / Forschungsgruppe Konsum und Verhalten
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of agricultural and applied economics
1
Journal of consumer marketing
1
Journal of current issues and research in advertising
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Marketing : ZFP ; journal of research and management
1
Marktpsychologie
1
Measurement and research methods in international marketing
1
Qualitative market research : an international journal
1
RB / Department of Agricultura, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
1
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
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From a relational approach : the persuasiveness of advertisements endorsed by celebrities and online influencers
Fan, Fei
;
Chan, Kara
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 735-757
Persistent link: https://www.econbiz.de/10014287742
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