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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Bellman, Steven"
~person:"Wu, Linwan"
~type_genre:"Article in journal"
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Journal of promotion management : innovations in planning and applied research
Journal of marketing communications
7
Journal of advertising research
6
International journal of advertising : the review of marketing communications
3
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
European journal of marketing
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Health marketing quarterly
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International journal of internet marketing and advertising : IJIMA
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer behaviour
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Journal of consumer marketing
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Journal of current issues and research in advertising
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of global marketing
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Journal of promotion management : JPM
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Positive versus negative comparison in advertisements : the affect priming perspective
Wu, Linwan
;
Wen, Taylor Jing
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 1009-1027
Persistent link: https://www.econbiz.de/10012179087
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