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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Bilro, Ricardo Godinho"
~person:"Ibrahim, Blend"
~subject:"Internet marketing"
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Internet marketing
Beziehungsmarketing
4
Brand management
4
Markenführung
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Relationship marketing
4
Consumer behaviour
3
Konsumentenverhalten
3
Meta-Analyse
3
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Online-Marketing
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Social Web
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meta-analysis
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Brand
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Markenartikel
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meta-regression analysis
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Tourism marketing
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Tourismusmarketing
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Bilro, Ricardo Godinho
Ibrahim, Blend
Loureiro, Sandra Maria Correia
4
Sarmento, Eduardo Moraes
3
Feng, Yang
2
Guerreiro, João Pedro Silva Martins
2
Kim, Eunyoung
2
Kim, Mikyoung
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Rita, Paulo
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Shen, Fuyuan
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Wei, Lewen
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Zhou, Lijie
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1
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1
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Ardekani, Saeid Saeida
1
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1
Arora, Anshu
1
Arora, Nilesh
1
Arora, Nupur
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Azevedo, António
1
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1
Baglione, Stephen L.
1
Bahtiar Mohamad
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Bang Nguyen Viet
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Beard, Fred K.
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Journal of promotion management : innovations in planning and applied research
International journal of consumer studies
1
International journal of internet marketing and advertising : IJIMA
1
Journal of hospitality marketing & management
1
Journal of marketing communications
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel and tourism marketing
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
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1
Social media
marketing
activities and brand loyalty : a meta-analysis examination
Ibrahim, Blend
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 60-90
Persistent link: https://www.econbiz.de/10012801956
Saved in:
2
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
3
Do social media
marketing
activities enhance consumer perception of brands? : a meta-analytic examination
Ibrahim, Blend
;
Aljarah, Ahmad
;
Ababneh, Bashar
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 544-568
Persistent link: https://www.econbiz.de/10012179141
Saved in:
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