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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Castrillon Paque, Victor"
~person:"Langaro, Daniela"
~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
2
Virtual reality
2
Virtuelle Realität
2
purchase intention
2
Brand architecture
1
Brand image
1
Brand management
1
Cultural heritage
1
Football
1
Fußball
1
Innovation adoption
1
Innovationsakzeptanz
1
Kulturgüter
1
Markenarchitektur
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Markenführung
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Markenimage
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Marketing management
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Marketingmanagement
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Professional sports
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Profisport
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Social Web
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Social web
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Tourism industry
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Tourismuswirtschaft
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brand awe
1
brand heritage
1
brand identity
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nostalgic experience
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soccer industry
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soccer spectatorship
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technology acceptance model
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use intention
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virtual reality
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Castrillon Paque, Victor
Langaro, Daniela
Escandon-Barbosa, Diana
1
Feng, Yang
1
Kong, Anthony
1
Loureiro, Sandra Maria Correia
1
Oh, Jae-Eun
1
Oliveira, Pedro
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Salas-Paramo, Jairo
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Xie, Quan
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Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
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The moderating effect of the use of
virtual
reality
technologies in the branding of the cultural tourism sector : an analysis from the brand heritage
Escandon-Barbosa, Diana
;
Salas-Paramo, Jairo
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 533-551
Persistent link: https://www.econbiz.de/10014513563
Saved in:
2
Exploring a new form of interaction in the match day :
virtual
reality
technologies among fans of soccer
Langaro, Daniela
;
Oliveira, Pedro
;
Loureiro, Sandra …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 729-748
Persistent link: https://www.econbiz.de/10013277302
Saved in:
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