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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Chan, Kara"
~subject:"Marketingmanagement"
~subject:"Werbung"
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Journal of promotion management : innovations in planning and applied research
Young consumers : insight and ideas for responsible marketers
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The journal of consumer marketing
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Cutting edge international research
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International review on public and non-profit marketing
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From a relational approach : the persuasiveness of advertisements endorsed by celebrities and online influencers
Fan, Fei
;
Chan, Kara
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 735-757
Persistent link: https://www.econbiz.de/10014287742
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