//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"MacIntyre, Faye S."
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"branding"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Social web
Brand
1
Brand attitude
1
Brand image
1
Brand management
1
Consumer behaviour
1
Internet marketing
1
Konsumentenverhalten
1
Markenartikel
1
Markenführung
1
Markenimage
1
Online-Marketing
1
Social Web
1
Twitter and tweeting
1
cultivation theory
1
self-brand connection
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Working Paper
Article in journal
1
Language
All
English
1
Author
All
MacIntyre, Faye S.
Loureiro, Sandra Maria Correia
4
Sarmento, Eduardo Moraes
3
Guerreiro, João Pedro Silva Martins
2
Ibrahim, Blend
2
Rita, Paulo
2
Xue, Fei
2
Zhou, Lijie
2
Ababneh, Bashar
1
Aljarah, Ahmad
1
Almodarresi, Seyed Mahdi Alhosseini
1
Ardekani, Saeid Saeida
1
Bahtiar Mohamad
1
Basaran Borsai, Anne Marie
1
Bilro, Ricardo Godinho
1
Boeck, Harold
1
Burroughs, Benjamin
1
Cho, Su Yeon
1
Choi, Yunmi
1
Dam, Linda
1
Fitriati, Rachma
1
Garcia-Davalos, Alexander
1
Garcia-Duque, Jorge
1
Garner, Benjamin
1
Gironda, John T.
1
Goldring, Deborah
1
Gong, Baiyun
1
Grigsby, Jamie L.
1
Hazari, Sunil
1
Jeon, Minhee
1
Kiran, Faiqa
1
Lodhi, Suleman Aziz
1
Matikiti-Manyevere, Rosemary
1
Mir, Imran Anwar
1
Mpinganjira, Mercy
1
Munawaroh
1
Nasab, Seyyed Mohammad Tabataba'i
1
Pacheco, Barney G.
1
Permell, Solange Renée
1
Pina, Lídia Silveira
1
more ...
less ...
Published in...
All
Journal of promotion management : innovations in planning and applied research
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Does micro-blogging lead to a more positive attitude toward a brand? : a perspective of cultivation theory
Wei, Yujie
;
MacIntyre, Faye S.
;
Straub, Detmar
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 504-523
Persistent link: https://www.econbiz.de/10012179139
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->