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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Yang, Jing"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Advertising
2
Advertising effects
2
Consumer behaviour
2
Werbewirkung
2
Werbung
2
Authenticity
1
Brand
1
Brand management
1
COVID-19
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Coronavirus
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Credibility
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Emotion
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Glaubwürdigkeit
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Internet marketing
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Markenartikel
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Markenführung
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NFC
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Online-Marketing
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PFA
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Persuasive appeals
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Social Web
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Social web
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ad-evoked emotion
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brand warmth
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consumer engagement
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social media
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Yang, Jing
Bang Nguyen Viet
3
Arora, Nilesh
2
Feng, Yang
2
Kim, Mikyoung
2
Manyiwa, Simon
2
Prashar, Sanjeev
2
Shen, Fuyuan
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Stewart, Kristin
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Wei, Lewen
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Chan, Kara
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Chen, Chun-Hsien
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Cho, Su Yeon
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Choi, Chang-Won
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Chung, Yoo Jin
1
Corner, Gabrielle
1
Dai, Yue
1
Dalakas, Vassilis
1
DelVecchio, Devon
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Ding Hooi Ting
1
Dodoo, Naa Amponsah
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Journal of promotion management : innovations in planning and applied research
Journal of current issues and research in advertising
1
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ECONIS (ZBW)
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"Authentic warmth in these uncertain times" : the impact of authenticity in COVID-19 advertising on brand warmth and consumer responses
Yang, Jing
;
Jiang, Mengtian
;
Kim, Taeyoung
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 259-279
Persistent link: https://www.econbiz.de/10013483037
Saved in:
2
The impact of information processing styles and persuasive appeals on consumers' engagement intention toward social media video ads
Yang, Jing
;
Zhao, Xiaoyu
- In:
Journal of promotion management : innovations in …
27
(
2021
)
4
,
pp. 524-546
Persistent link: https://www.econbiz.de/10012497682
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