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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~source:"econis"
~subject:"Brand image"
~subject:"Markenführung"
~subject:"Service quality"
~subject:"Social web"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Glossar enthalten"
~type_genre:"Glossary included"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Markenführung
Service quality
Social web
Virales Marketing
Consumer behaviour
164
Konsumentenverhalten
164
Advertising effects
66
Werbewirkung
66
Brand management
56
Internet marketing
53
Online-Marketing
53
Social Web
47
Advertising
46
Werbung
46
Markenimage
42
Beziehungsmarketing
32
Relationship marketing
32
Brand
24
Markenartikel
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Viral marketing
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Emotion
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Verkaufsförderung
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purchase intention
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social media
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Online retailing
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Online-Handel
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Customer satisfaction
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Loureiro, Sandra Maria Correia
6
Yang, Jing
5
Bang Nguyen Viet
3
Bilro, Ricardo Godinho
2
Guerreiro, João Pedro Silva Martins
2
Mundel, Juan
2
Ababneh, Bashar
1
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Aslam, Madiha
1
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Bahtiar Mohamad
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Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
770
Journal of retailing and consumer services
681
International journal of hospitality management
316
The journal of product & brand management
313
The journal of brand management : an international journal
301
Psychology & marketing
196
Asia Pacific journal of marketing and logistics
162
Journal of travel and tourism marketing
140
The journal of services marketing
140
International journal of contemporary hospitality management
136
Journal of marketing communications
136
European journal of marketing : EJM
134
Cogent business & management
131
Journal of hospitality marketing & management
126
International journal of internet marketing and advertising : IJIMA
124
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
110
Journal of international consumer marketing
109
Journal of strategic marketing
106
International journal of consumer studies
104
Journal of marketing
99
Journal of the Academy of Marketing Science
99
Marketing intelligence & planning
99
International journal of advertising : the review of marketing communications
98
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
98
The service industries journal
96
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
92
Tourism management : research, policies, practice
92
Journal of marketing management : MM
91
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
89
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
88
Marketing letters : a journal of research in marketing
88
Technological forecasting & social change : an international journal
87
The journal of consumer marketing
86
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
85
Journal of internet commerce
83
Journal of fashion marketing and management
82
Journal of global marketing
82
International journal of electronic marketing and retailing : IJEMR
81
Services marketing quarterly
80
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ECONIS (ZBW)
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1
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
Customer-to-customer communication : referral of high and low involvement products through stimulated word-of-mouth
Bifkovics, Bettina
;
Malota, Erzsébet
;
Faria, Luciana N.
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 204-226
Persistent link: https://www.econbiz.de/10014447610
Saved in:
3
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
4
Sharing more, owning less : how consumer minimalism drives the sharing economy
Rasheed, A. K. Fazeen
;
Balakrishnan, Janarthanan
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 333-359
Persistent link: https://www.econbiz.de/10014513556
Saved in:
5
The association between brand trust, familiarity and personal information disclosure : a case of Japanese consumers
Morimoto, Mariko
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 360-389
Persistent link: https://www.econbiz.de/10014513557
Saved in:
6
Bloggers' interactive practices and their followers' purchase intentions : the mediating roles of perceived credibility and followers' para-social interactions
Olfat, Mohammad
;
Nasir, Melika
;
Shokoohyar, Sina
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 390-415
Persistent link: https://www.econbiz.de/10014513558
Saved in:
7
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
8
The moderating effect of the use of virtual reality technologies in the branding of the cultural tourism sector : an analysis from the brand heritage
Escandon-Barbosa, Diana
;
Salas-Paramo, Jairo
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 533-551
Persistent link: https://www.econbiz.de/10014513563
Saved in:
9
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
10
What makes customers more engaged on social media? : an investigation of customers' responses to brand-generated content on Twitter
Sharief, Omar
;
Elsharnouby, Tamer H.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 49-76
Persistent link: https://www.econbiz.de/10014447584
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