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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Deutschland"
~subject:"Social Web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Festschrift"
~type_genre:"Government document"
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Deutschland
Social Web
Social web
70
Internet marketing
54
Online-Marketing
54
Consumer behaviour
53
Konsumentenverhalten
53
Brand management
30
Markenführung
30
Advertising effects
25
Werbewirkung
25
social media
24
Advertising
21
Werbung
21
Beziehungsmarketing
19
Relationship marketing
19
Brand image
17
Markenimage
17
Viral marketing
16
Virales Marketing
16
Virtual reality
9
Virtuelle Realität
9
purchase intention
9
Brand
7
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Markenartikel
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Aufsatz in Zeitschrift
Festschrift
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Loureiro, Sandra Maria Correia
7
Sarmento, Eduardo Moraes
3
Bilro, Ricardo Godinho
2
Guerreiro, João Pedro Silva Martins
2
Ibrahim, Blend
2
Rita, Paulo
2
Xue, Fei
2
Zhou, Lijie
2
Ababneh, Bashar
1
Abbasi, Amir Zaib
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Aljarah, Ahmad
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Almodarresi, Seyed Mahdi Alhosseini
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Ardekani, Saeid Saeida
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Arias-Bolzmann, Leopoldo
1
Arilla, Ramón
1
Arora, Anshu
1
Arora, Nilesh
1
Backes, Kayla
1
Baglione, Stephen L.
1
Bahtiar Mohamad
1
Bang Nguyen Viet
1
Basaran Borsai, Anne Marie
1
Becerra, Enrique
1
Boeck, Harold
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Burroughs, Benjamin
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Chen, Caleb Huanyong
1
Cho, Su Yeon
1
Chock, T. Makana
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Choi, Yunmi
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Chuenterawong, Ploypin
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Chung, Yoo Jin
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Chwialkowska, Agnieszka
1
Colton, Deborah A.
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Dalakas, Vassilis
1
Dam, Linda
1
Damasceno, Felipe Storch
1
Ding Hooi Ting
1
Dodoo, Naa Amponsah
1
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Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
457
Technological forecasting & social change : an international journal
250
Journal of retailing and consumer services
220
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
International journal of internet marketing and advertising : IJIMA
145
Information systems research : ISR
142
Journal of management information systems : JMIS
124
DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
116
Tourism management : research, policies, practice
113
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
96
Industrial marketing management : the international journal for industrial and high-tech firms
95
Business horizons
90
International journal of advertising : the review of marketing communications
85
Psychology & marketing
85
International journal of business information systems : IJBIS
84
Journal of marketing communications
83
Management science : journal of the Institute for Operations Research and the Management Sciences
83
International journal of hospitality management
82
Electronic commerce research
79
Intereconomics : review of European economic policy
77
Management information systems : mis quarterly
77
Journal of internet commerce
76
Journal of marketing management : MM
72
Journal of travel and tourism marketing
69
The journal of product & brand management
68
Cogent business & management
67
Journal of information & knowledge management : JIKM
67
The journal of brand management : an international journal
67
Journal of electronic commerce research : JECR
66
International journal of electronic commerce : IJEC
65
Journal of marketing
63
Ifo-Schnelldienst
62
International journal of electronic marketing and retailing : IJEMR
61
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
61
International journal of networking and virtual organisations : IJNVO
60
International journal of technology marketing : IJTMkt
59
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
59
Journal of advertising research
57
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ECONIS (ZBW)
70
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70
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1
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
Anthropomorphism in CSR endorsement : a comparative study on humanlike vs. cartoonlike virtual influencers’ climate change messaging
Yang, Jeongwon
;
Chuenterawong, Ploypin
;
Lee, Heejae
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 705-734
Persistent link: https://www.econbiz.de/10014287741
Saved in:
4
Exploring a new form of interaction in the match day : virtual reality technologies among fans of soccer
Langaro, Daniela
;
Oliveira, Pedro
;
Loureiro, Sandra …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 729-748
Persistent link: https://www.econbiz.de/10013277302
Saved in:
5
Bloggers' interactive practices and their followers' purchase intentions : the mediating roles of perceived credibility and followers' para-social interactions
Olfat, Mohammad
;
Nasir, Melika
;
Shokoohyar, Sina
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 390-415
Persistent link: https://www.econbiz.de/10014513558
Saved in:
6
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
7
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
8
What makes customers more engaged on social media? : an investigation of customers' responses to brand-generated content on Twitter
Sharief, Omar
;
Elsharnouby, Tamer H.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 49-76
Persistent link: https://www.econbiz.de/10014447584
Saved in:
9
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
10
Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
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