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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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brand awareness
4
Brand image
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Brand management
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Consumer behaviour
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Markenführung
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Social Web
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brand image
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advertisement attitude
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affective commitment
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compensation
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Maanda, Penelope Maserame
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Matikiti-Manyevere, Rosemary
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Journal of promotion management : innovations in planning and applied research
Journal of Product & Brand Management
36
Strategic Direction
14
Journal of Consumer Marketing
11
Marketing Intelligence & Planning
10
International Marketing Review
9
European Journal of Marketing
8
International Journal of Retail & Distribution Management
8
Cogent business & management
7
Journal of Fashion Marketing and Management: An International Journal
7
Journal of Services Marketing
7
Marketing intelligence & planning
6
Cogent Business & Management
5
Journal of retailing and consumer services
5
The journal of product & brand management
5
African journal of business and economic research : AJBER
4
Asia Pacific Journal of Marketing and Logistics
4
Journal of Business & Industrial Marketing
4
Symphonya. Emerging Issues in Management
4
Beiträge der Hochschule Pforzheim
3
European journal of marketing : EJM
3
International Journal of Contemporary Hospitality Management
3
International Journal of Pharmaceutical and Healthcare Marketing
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of Islamic marketing
3
Journal of business economics and management
3
Journal of business research : JBR
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing communications
3
MPRA Paper
3
Nepalese journal of economics : a publication of Uniglobe College
3
The service industries journal
3
African journal of business & economic research : AJBER
2
Asia Pacific journal of marketing and logistics
2
Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
2
European Research Studies Journal
2
European research studies : an international multidisciplinary journal with topics in European integration
2
GUT FME Working Paper Series A
2
International Journal of Bank Marketing
2
International journal of applied management science : IJAMS
2
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ECONIS (ZBW)
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1
Social media advertising features that enhance consumers' positive responses to ads
Hassan, Heba E.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
5
,
pp. 874-900
Persistent link: https://www.econbiz.de/10015049470
Saved in:
2
Will great power come with great responsibility only? : a dual model of consumer power and negative wom on social media review platforms
Chen, Caleb Huanyong
;
Huang, Yilin
;
Liu, Yang
;
Gao, Kaiwen
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1138-1167
Persistent link: https://www.econbiz.de/10014369756
Saved in:
3
Perceived guest house brand value : the influence of web interactivity on brand image and
brand
awareness
Matikiti-Manyevere, Rosemary
;
Roberts-Lombard, Mornay
; …
- In:
Journal of promotion management : innovations in …
27
(
2021
)
2
,
pp. 250-277
Persistent link: https://www.econbiz.de/10012423611
Saved in:
4
The influence of sport sponsorship on brand equity in South Africa
Maanda, Penelope Maserame
;
Abratt, Russell
;
Mingione, …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 812-835
Persistent link: https://www.econbiz.de/10012258108
Saved in:
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