//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Brand identity"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand image
3
Markenimage
3
Brand management
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenführung
2
brand identity
2
Brand architecture
1
Business start-up
1
Cultural heritage
1
Entrepreneurs
1
Kulturgüter
1
Markenarchitektur
1
Marketing management
1
Marketingmanagement
1
Personality psychology
1
Persönlichkeitspsychologie
1
Share Economy
1
Sharing economy
1
Tourism industry
1
Tourismuswirtschaft
1
Unternehmensgründung
1
Unternehmer
1
Virtual reality
1
Virtuelle Realität
1
actual behavior
1
brand awe
1
brand heritage
1
consumer minimalism
1
founder
1
minimalistic behavior
1
nostalgic experience
1
purchase intention
1
regional brand identity
1
sharing economy
1
start-up
1
virtual reality
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Balakrishnan, Janarthanan
1
Castrillon Paque, Victor
1
Escandon-Barbosa, Diana
1
Rasheed, A. K. Fazeen
1
Salas-Paramo, Jairo
1
Shi, Lei
1
Published in...
All
Journal of promotion management : innovations in planning and applied research
Journal of Product & Brand Management
56
Journal of business research : JBR
18
European Journal of Marketing
17
The journal of product & brand management
13
Journal of Consumer Marketing
10
The journal of brand management : an international journal
10
Journal of strategic marketing
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
European journal of marketing : EJM
6
Marketing Intelligence & Planning
6
Journal of Fashion Marketing and Management: An International Journal
5
Strategic Direction
5
Corporate Communications: An International Journal
4
International Journal of Retail & Distribution Management
4
Journal of Research in Marketing and Entrepreneurship
4
Journal of marketing management : MM
4
EuroMed Journal of Business
3
International Marketing Review
3
Journal of Business Research
3
Journal of Place Management and Development
3
Journal of retailing and consumer services
3
Qualitative Market Research: An International Journal
3
Strategy & Leadership
3
Working Papers de Gestão (Management Working Papers)
3
Business horizons
2
Economics Papers from University Paris Dauphine
2
Human Resource Management International Digest
2
International Journal of Contemporary Hospitality Management
2
International Journal of Culture, Tourism and Hospitality Research
2
International journal of business excellence : IJBEX
2
International journal of sport management and marketing : IJSMM
2
International journal of sports marketing & sponsorship
2
International review on public and non-profit marketing
2
Journal for global business advancement : JGBA
2
Journal of Business Strategy
2
Journal of Service Management
2
Journal of family business management : JFBM
2
Journal of fashion marketing and management
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Sharing more, owning less : how consumer minimalism drives the sharing economy
Rasheed, A. K. Fazeen
;
Balakrishnan, Janarthanan
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 333-359
Persistent link: https://www.econbiz.de/10014513556
Saved in:
2
The moderating effect of the use of virtual reality technologies in the branding of the cultural tourism sector : an analysis from the brand heritage
Escandon-Barbosa, Diana
;
Salas-Paramo, Jairo
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 533-551
Persistent link: https://www.econbiz.de/10014513563
Saved in:
3
Conceptualizing the roles of founder personality traits in startups' construction of
brand
identity
Shi, Lei
- In:
Journal of promotion management : innovations in …
25
(
2019
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10012179013
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->