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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Search: subject:"Social-Media"
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Internet marketing
78
Online-Marketing
78
Social Web
72
Social web
72
Consumer behaviour
66
Konsumentenverhalten
66
Advertising effects
42
Werbewirkung
42
Advertising
35
Werbung
35
Brand management
31
Markenführung
31
social media
25
Beziehungsmarketing
19
Relationship marketing
19
Viral marketing
19
Virales Marketing
19
Brand image
17
Markenimage
17
purchase intention
9
Instagram
8
Brand
7
Facebook
7
Markenartikel
7
Celebrity endorsement
6
Celebrity-Werbung
6
Marketing management
6
Marketingmanagement
6
Public relations
6
Öffentlichkeitsarbeit
6
Corporate Social Responsibility
5
Corporate social responsibility
5
Credibility
5
Customer integration
5
Glaubwürdigkeit
5
Kundenintegration
5
Mobile communications
5
Mobilkommunikation
5
Online retailing
5
Online-Handel
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English
98
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Loureiro, Sandra Maria Correia
7
Feng, Yang
3
Sarmento, Eduardo Moraes
3
Bilro, Ricardo Godinho
2
Guerreiro, João Pedro Silva Martins
2
Ibrahim, Blend
2
Kim, Eunyoung
2
Kim, Mikyoung
2
Rita, Paulo
2
Shen, Fuyuan
2
Stewart, Kristin
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Wei, Lewen
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Xie, Quan
2
Xue, Fei
2
Zhou, Lijie
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1
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1
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1
Aljarah, Ahmad
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Almodarresi, Seyed Mahdi Alhosseini
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Ardekani, Saeid Saeida
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Arias-Bolzmann, Leopoldo
1
Arilla, Ramón
1
Arora, Anshu
1
Arora, Nilesh
1
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Azevedo, António
1
Backes, Kayla
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Baglione, Stephen L.
1
Bahtiar Mohamad
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Bang Nguyen Viet
1
Basaran Borsai, Anne Marie
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Biswal, Santosh Kumar
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Boeck, Harold
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1
Burroughs, Benjamin
1
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Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
599
Journal of retailing and consumer services
315
Technological forecasting & social change : an international journal
267
SpringerLink / Bücher
260
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
248
International journal of internet marketing and advertising : IJIMA
246
Information systems research : ISR
196
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
176
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
156
Tourism management : research, policies, practice
151
Journal of management information systems : JMIS
150
Journal of advertising research
148
Management science : journal of the Institute for Operations Research and the Management Sciences
143
International journal of advertising : the review of marketing communications
142
Journal of marketing communications
141
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
137
Springer eBook Collection
136
Psychology & marketing
129
International journal of hospitality management
124
Electronic commerce research
120
International journal of electronic marketing and retailing : IJEMR
120
Journal of internet commerce
115
Industrial marketing management : the international journal for industrial and high-tech firms
108
International journal of business information systems : IJBIS
107
Business horizons
105
Journal of travel and tourism marketing
100
Journal of marketing management : MM
96
Management information systems : mis quarterly
94
Cogent business & management
90
Journal of electronic commerce research : JECR
90
International journal of technology marketing : IJTMkt
89
International journal of electronic commerce : IJEC
88
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
88
Journal of marketing
86
International journal of advertising : the quarterly review of marketing communications
85
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
84
The journal of product & brand management
81
CESifo working papers
78
HMD : Praxis der Wirtschaftsinformatik
78
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ECONIS (ZBW)
98
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98
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date (oldest first)
1
Analyzing the influence of
social
media
influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
Consumers' journey toward brand loyalty using
social
media
brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
3
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
4
The younger, the TikToker : investigating
social
media
ad platforms for young American and Chinese users
Choi, Yunmi
;
Shim, Sung Wook
;
Jeon, Minhee
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 513-532
Persistent link: https://www.econbiz.de/10014513562
Saved in:
5
What makes customers more engaged on
social
media
? : an investigation of customers' responses to brand-generated content on Twitter
Sharief, Omar
;
Elsharnouby, Tamer H.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 49-76
Persistent link: https://www.econbiz.de/10014447584
Saved in:
6
Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
7
(Over)eating with our eyes : an examination of mukbang influencer marketing and consumer engagement with food brands
Dam, Linda
;
Basaran Borsai, Anne Marie
;
Burroughs, Benjamin
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 227-251
Persistent link: https://www.econbiz.de/10014447612
Saved in:
8
Social
media
advertising features that enhance consumers' positive responses to ads
Hassan, Heba E.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
5
,
pp. 874-900
Persistent link: https://www.econbiz.de/10015049470
Saved in:
9
Organization sustainability communication by fashion brands : a qualitative analysis of messaging and engagement on Facebook and Instagram
Pookulangara, Sanjukta
;
Shephard, Arlesa
;
Muralidharan, …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
6
,
pp. 1029-1055
Persistent link: https://www.econbiz.de/10015049480
Saved in:
10
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
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