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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Advertising
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YouTube
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Advertising effects
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Consumer behaviour
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Kim, Eunyoung
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Kim, Yeojin
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McMahan, Carolynn
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Journal of promotion management : innovations in planning and applied research
International journal of internet marketing and advertising : IJIMA
6
Online Information Review
6
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
4
Ilmenau Economics Discussion Papers
4
Internet Policy Review
4
Journal of Documentation
4
Journal of media business studies
4
Cogent Business & Management
3
Cogent business & management
3
24th Biennial Conference of the International Telecommunications Society (ITS): "New bottles for new wine: digital transformation demands new policies and strategies", Seoul, Korea, 23-26 June, 2024
2
Consumer Behavior in Tourism and Hospitality
2
Finance research letters
2
Geheimnisse des Erfolgs
2
International journal of advertising : the review of marketing communications
2
International journal of business information systems : IJBIS
2
International journal of electronic customer relationship management : IJECRM
2
International journal of electronic marketing and retailing : IJEMR
2
Internet policy review : journal on internet regulation
2
Journal of Applied Leadership and Management
2
Journal of hospitality marketing & management
2
Journal of internet commerce
2
Journal of retailing and consumer services
2
Marketing theory
2
SpringerLink / Bücher
2
Strategic Direction
2
Technological forecasting & social change : an international journal
2
The journal of brand management : an international journal
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
22nd Biennial Conference of the International Telecommunications Society (ITS): "Beyond the Boundaries: Challenges for Business, Policy and Society", Seoul, Korea, 24th-27th June, 2018
1
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Advances in social networking and online communities (ASNOC) book series
1
Arts and the Market
1
Arts and the market
1
Arts and the market : AAM
1
Asian international studies review
1
Aslib Proceedings
1
Australasian marketing journal
1
Beiträge zur Jahrestagung des Vereins für Socialpolitik 2019: 30 Jahre Mauerfall - Demokratie und Marktwirtschaft - Session: Empirical Industrial Organisation I
1
Business Horizons
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Factors affecting the attitudes and behavioral intentions of followers toward advertising content embedded within
YouTube
influencers' videos
Kim, Eunyoung
;
Kim, Yeojin
- In:
Journal of promotion management : innovations in …
28
(
2022
)
8
,
pp. 1235-1256
Persistent link: https://www.econbiz.de/10013417005
Saved in:
2
Exploring
Youtube
marketing communication among 200 leading national advertisers
Park, Jae Hee
;
McMahan, Carolynn
- In:
Journal of promotion management : innovations in …
27
(
2021
)
4
,
pp. 487-502
Persistent link: https://www.econbiz.de/10012497677
Saved in:
3
The state of augmented reality advertising around the globe : a multi-cultural content analysis
Feng, Yang
;
Mueller, Barbara
- In:
Journal of promotion management : innovations in …
25
(
2019
)
4
,
pp. 453-475
Persistent link: https://www.econbiz.de/10012179038
Saved in:
4
Ad creativity via augmented reality technology in online video ads : the differential role of novelty, message usefulness, and ad-consumer association
Feng, Yang
;
Xie, Quan
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 907-933
Persistent link: https://www.econbiz.de/10012179077
Saved in:
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