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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Search: subject:"brand love"
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Brand management
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenführung
4
Beziehungsmarketing
3
Brand
3
Emotion
3
Markenartikel
3
Relationship marketing
3
brand love
3
Brand image
2
Markenimage
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Brand Love
1
Brand authenticity
1
Customer integration
1
Kundenintegration
1
Luxury goods
1
Luxusgüter
1
Mobile phone
1
Mobiltelefon
1
Switching behaviour
1
TRA
1
Wechselverhalten
1
attitude
1
brand engagement
1
branding
1
consumer brand engagement
1
development and testing of new models
1
emotional stability
1
intention
1
luxury
1
mediation
1
need for uniqueness
1
overall brand equity
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smartphones
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switching cost
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user-generated content
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Bhalla, Saubhagya
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Bilro, Ricardo Godinho
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Christino, Juliana Maria Magalhães
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Fonseca, Luiz Henrique
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Loureiro, Sandra Maria Correia
1
Moura, Luiz Rodrigo Cunha
1
Pathak, Mohit
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Rosado-Pinto, Filipa
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Silva, Thaís Santos
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Verma, Pranay
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Journal of promotion management : innovations in planning and applied research
The journal of product & brand management
17
Journal of business research : JBR
12
Journal of Product & Brand Management
11
The journal of brand management : an international journal
11
Journal of retailing and consumer services
9
International journal of market research
5
Journal of Islamic marketing
5
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
5
Cogent Business & Management
4
Cogent business & management
4
International journal of hospitality management
4
Journal of consumer marketing
4
Marketing intelligence & planning
4
Strategic Direction
4
Administrative Sciences : open access journal
3
International journal of internet marketing and advertising : IJIMA
3
Journal of Consumer Marketing
3
Journal of Place Management and Development
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of travel and tourism marketing
3
Marketing letters : a journal of research in marketing
3
Technological forecasting & social change : an international journal
3
The marketing review
3
Tourism management : research, policies, practice
3
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
2
Administrative Sciences
2
Asia Pacific journal of marketing and logistics
2
Corporate reputation review
2
Economic research
2
European journal of marketing
2
Global business review
2
International journal of Indian culture and business management : IJICBM
2
International journal of business and emerging markets : IJBEM
2
International journal of consumer studies
2
International journal of economics and business research : IJEBR
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of emerging markets
2
International journal of technology marketing : IJTMkt
2
International marketing review
2
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ECONIS (ZBW)
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1
Demystifying
brand
love
for luxury cars : testing the moderating impact of emotional stability
Bhalla, Saubhagya
;
Pathak, Mohit
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 873-903
Persistent link: https://www.econbiz.de/10014287930
Saved in:
2
The effect of brand engagement and
brand
love
upon overall brand equity and purchase intention : a moderated-mediated model
Verma, Pranay
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 103-132
Persistent link: https://www.econbiz.de/10012385179
Saved in:
3
Antecedents and consequents of
brand
love
in the smartphone market : an extended study of the impact of switching cost
Christino, Juliana Maria Magalhães
;
Silva, Thaís Santos
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
3
,
pp. 301-321
Persistent link: https://www.econbiz.de/10012179127
Saved in:
4
How brand authenticity and consumer brand engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
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