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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Journal of promotion management : innovations in planning and applied research
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A study on the influence of eco-labels and green advertising on
green
brand
equity
in emerging market
Bang Nguyen Viet
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 205-227
Persistent link: https://www.econbiz.de/10013483031
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2
Toward sustainable development and consumption : the role of the green promotion mix in driving
green
brand
equity
and green purchase intention
Khai Cong Dinh
;
Bang Nguyen Viet
;
Hang Nguyet Phuong Vo
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 824-848
Persistent link: https://www.econbiz.de/10014287774
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