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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Journal of promotion management : innovations in planning and applied research
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Comparing AI-based and traditional prospect generating methods
Stadlmann, Christian
;
Zehetner, Andreas
- In:
Journal of promotion management : innovations in …
28
(
2022
)
2
,
pp. 160-174
Persistent link: https://www.econbiz.de/10012801963
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