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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Consumer behaviour
164
Konsumentenverhalten
164
Advertising effects
81
Werbewirkung
81
Internet marketing
76
Online-Marketing
76
Brand management
71
Markenführung
71
Social Web
70
Social web
70
Advertising
64
Werbung
64
Brand image
51
Markenimage
51
Beziehungsmarketing
44
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44
Viral marketing
26
Virales Marketing
26
Brand
25
Markenartikel
25
social media
24
Emotion
19
Sales promotion
19
Verkaufsförderung
19
Marketing management
15
Marketingmanagement
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purchase intention
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Celebrity endorsement
13
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Customer satisfaction
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Kundenzufriedenheit
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Credibility
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Loureiro, Sandra Maria Correia
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Bilro, Ricardo Godinho
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Yang, Jing
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Bang Nguyen Viet
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Feng, Yang
4
Cheong, Hyuk Jun
3
Estelami, Hooman
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Guerreiro, João Pedro Silva Martins
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Huang, Yan
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Ibrahim, Blend
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Pandey, Neeraj
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Sarmento, Eduardo Moraes
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Wei, Lewen
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Ali, Azmat
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Aljarah, Ahmad
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Arora, Nilesh
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Bae, Mikyeung
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Bukhari, Syed Arsalan Haider
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Durif, Fabien
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Gangadharan, Nakul
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Haq, Junaid Ul
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Huang, Jianping
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Jain, Varsha
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Jayapal, Jegan
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Kim, Eunyoung
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Kim, Mikyoung
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Ladeira, Wagner Junior
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Langaro, Daniela
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Lee, Jinhee
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Li, Ruobing
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Manyiwa, Simon
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Merigo, Jose Maria
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Nayal, Preeti
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Nicolas, Carolina
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Pipoli de Azambuja, Gina María
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Journal of promotion management : innovations in planning and applied research
The economist
81,930
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
53,353
Werben & verkaufen : W & V
39,064
Der Betrieb : Betriebswirtschaft, Steuerrecht, Wirtschaftsrecht, Arbeitsrecht
38,108
NBER working paper series
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Betriebs-Berater : BB ; Recht, Wirtschaft, Steuern
30,142
MPRA Paper
30,123
Chemical week
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NBER Working Paper
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Oil & gas journal : international petroleum news and technology
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Working paper / National Bureau of Economic Research, Inc.
27,737
Forbes : business and finance
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IZA Discussion Papers
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Business week / European edition : BW
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Economic and political weekly : a Sameeksha Trust publ
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Maschinenmarkt : MM ; das Industriemagazin
23,218
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
23,013
Far Eastern economic review
22,063
European journal of operational research : EJOR
21,985
NBER Working Papers
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Le moniteur du commerce international : le MOCI
20,878
Deutsches Steuerrecht : DStR ; Wochenschrift & umfassende Datenbank für Steuerberater ; Steuerrecht, Wirtschaftsrecht, Betriebswirtschaft, Beruf ; Organ der Bundessteuerberaterkammer
19,782
Economics letters
19,580
Versicherungswirtschaft : insurance, business, report
19,569
Aviation week & space technology
18,910
The current digest of the post-Soviet press
18,601
Physica A: Statistical Mechanics and its Applications
18,446
Fortune
18,331
Chemical marketing reporter
17,906
The American economic review
17,699
Discussion paper series / IZA
17,092
Zeitschrift für das gesamte Kreditwesen : Pflichtblatt der Frankfurter Wertpapierbörse
16,686
European chemical news : ECN
16,538
New business : das Magazin für Kommunikation und Medien
16,378
Applied economics
15,956
Working paper / National Bureau of Economic Research, Inc
15,185
Marchés tropicaux et méditerranéens : stratégies & investissements en Afrique
14,769
L' usine nouvelle : hebdomadaire de l'industrie
14,708
SpringerLink / Bücher
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CESifo Working Paper
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ECONIS (ZBW)
274
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21
Sharing more, owning less : how consumer minimalism drives the sharing economy
Rasheed, A. K. Fazeen
;
Balakrishnan, Janarthanan
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 333-359
Persistent link: https://www.econbiz.de/10014513556
Saved in:
22
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
23
What makes customers more engaged on social media? : an investigation of customers' responses to brand-generated content on Twitter
Sharief, Omar
;
Elsharnouby, Tamer H.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 49-76
Persistent link: https://www.econbiz.de/10014447584
Saved in:
24
Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
25
Work ethics in Saudi Arabia : the critical role of women and expatriates
Ali, Abbas J.
;
Al-Aali, Lamya
;
Krishnan, Krish S.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 29-48
Persistent link: https://www.econbiz.de/10014447580
Saved in:
26
Young consumers' perceptions of AI-powered in-car personalized services in a growing market for smart cars
Mathai, Jastina
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 110-128
Persistent link: https://www.econbiz.de/10014447587
Saved in:
27
The younger, the TikToker : investigating social media ad platforms for young American and Chinese users
Choi, Yunmi
;
Shim, Sung Wook
;
Jeon, Minhee
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 513-532
Persistent link: https://www.econbiz.de/10014513562
Saved in:
28
The anatomy of viral advertising : a content analysis of viral advertising from the elaboration likelihood model perspective
Segev, Sigal
;
Fernandes, Juliana
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 125-154
Persistent link: https://www.econbiz.de/10013483018
Saved in:
29
Anthropomorphism in CSR endorsement : a comparative study on humanlike vs. cartoonlike virtual influencers’ climate change messaging
Yang, Jeongwon
;
Chuenterawong, Ploypin
;
Lee, Heejae
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 705-734
Persistent link: https://www.econbiz.de/10014287741
Saved in:
30
"Authentic warmth in these uncertain times" : the impact of authenticity in COVID-19 advertising on brand warmth and consumer responses
Yang, Jing
;
Jiang, Mengtian
;
Kim, Taeyoung
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 259-279
Persistent link: https://www.econbiz.de/10013483037
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