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~isPartOf:"Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan"
~isPartOf:"NBER Working Paper"
~isPartOf:"Série des documents de travail / Centre de Recherche en Économie et Statistique"
~subject:"Werbewirkung"
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
NBER Working Paper
Série des documents de travail / Centre de Recherche en Économie et Statistique
Health marketing quarterly
1
Journal of marketing research : JMR
1
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The interrelationship of business and communication
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ECONIS (ZBW)
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Understanding how graphic pictorial warnings work on cigarette packaging
Kees, Jeremy
;
Burton, Scot
;
Andrews, J. Craig
;
Kozup, John
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
2
,
pp. 265-276
Persistent link: https://www.econbiz.de/10008759834
Saved in:
2
The impact of parenting strategies on child smoking behavior : the role of child self-esteem trajectory
Yang, Zhiyong
;
Schaninger, Charles M.
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
2
,
pp. 232-247
Persistent link: https://www.econbiz.de/10008759839
Saved in:
3
The unintended consequences of using "posers" in nonprofit public service announcements and proposed self-regulatory disclosure solutions
Shanahan, Kevin J.
;
Hopkins, Christopher D.
;
Carlson, Les
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
2
,
pp. 219-231
Persistent link: https://www.econbiz.de/10008759844
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