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~isPartOf:"Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan"
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Designing effective health communications : a meta-analysis
Keller, Punam Anand
;
Lehmann, Donald R.
- In:
Journal of public policy & marketing : JPP & M ; an …
27
(
2008
)
2
,
pp. 117-130
Persistent link: https://www.econbiz.de/10003789716
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2
Designing Effective Health Communications: A Meta-Analysis
Keller, Punam Anand
;
Lehmann, Donald R.
- In:
Journal of public policy & marketing : JPP & M ; an …
27
(
2008
)
2
,
pp. 117-130
Persistent link: https://www.econbiz.de/10008134893
Saved in:
3
II The Sages Speak: Invited Essays on Scholarly Research in Marketing - Journal Evolution and the Development of Marketing
Lehmann, Donald R.
- In:
Journal of public policy & marketing : JPP & M ; an …
24
(
2005
)
1
,
pp. 137-142
Persistent link: https://www.econbiz.de/10007023547
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