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~isPartOf:"Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan"
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of Consumer Research
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Auditing : a journal of practice & theory
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Increasing the Effectiveness of Communications to Consumers: Recommendations Based on Elaboration Likelihood and Attitude Certainty Perspectives
Rucker, Derek D.
;
Petty, Richard E.
- In:
Journal of public policy & marketing : JPP & M ; an …
25
(
2006
)
1
,
pp. 39-52
Persistent link: https://www.econbiz.de/10007019554
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