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~isPartOf:"Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan"
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
Journal of consumer affairs : official publication of the American Council on Consumer Interests
26
Journal of advertising : official publication of the American Academy of Advertising
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The stealth influence of covert marketing and much ado about what may be nothing
Rotfeld, Herbert Jack
- In:
Journal of public policy & marketing : JPP & M ; an …
27
(
2008
)
1
,
pp. 63-68
Persistent link: https://www.econbiz.de/10003717433
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2
The Stealth Influence of Covert Marketing and Much Ado About What May Be Nothing
Rotfeld, Herbert Jack
- In:
Journal of public policy & marketing : JPP & M ; an …
27
(
2008
)
1
,
pp. 63-68
Persistent link: https://www.econbiz.de/10007995620
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