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~isPartOf:"Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan"
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
Journal of macromarketing : examining the interactions among markets, marketing, and society
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Marketing to the poor : an integrative justice model for engaging impoverished market segments
Santos, Nicholas J. C.
;
Laczniak, Gene R.
- In:
Journal of public policy & marketing : JPP & M ; an …
28
(
2009
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10003875128
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2
Marketing to the Poor: An Integrative Justice Model for Engaging Impoverished Market Segments
Santos, Nicholas J.C.
;
Laczniak, Gene R.
- In:
Journal of public policy & marketing : JPP & M ; an …
28
(
2009
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10008241043
Saved in:
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