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~isPartOf:"Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction"
~isPartOf:"Services marketing quarterly"
~isPartOf:"SpringerLink / Bücher"
~isPartOf:"The journal of product & brand management"
~person:"Bruhn, Manfred"
~subject:"Online retailing"
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
Services marketing quarterly
SpringerLink / Bücher
The journal of product & brand management
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Service Value als Werttreiber : Konzepte, Messung und Steuerung Forum Dienstleistungsmanagement
Bruhn, Manfred
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2014
Grundlagen des Service Value -- Messung des Service Value -- Management des Service Value -- Service Value bei Produkt-Service-Bündeln -- Interner Service Value -- Branchenspezifische Besonderheiten des Service Value.
Persistent link: https://www.econbiz.de/10014019261
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