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~isPartOf:"Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction"
~isPartOf:"Springer eBook Collection / Business and Economics"
~person:"Quach, Sara"
~subject:"Consumer behaviour"
~subject:"brand awareness"
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Consumer behaviour
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Quach, Sara
Gil Saura, Irene
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Bebber, Suélen
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Nor Asiah Omar
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
Springer eBook Collection / Business and Economics
Journal of retailing and consumer services
4
Services marketing quarterly
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Journal of consumer behaviour
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Psychology & marketing
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Integrated marketing communications and their effects on customer switching intention
Thaichon, Paramaporn
;
Quach, Sara
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
1/2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011633577
Saved in:
2
From marketing communications to brand management : factors influencing relationship quality and customer retention
Thaichon, Paramaporn
;
Quach, Sara
- In:
Journal of relationship marketing : innovations & …
14
(
2015
)
3
,
pp. 197-219
Persistent link: https://www.econbiz.de/10011383849
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