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~isPartOf:"Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction"
~person:"Krafft, Manfred"
~person:"Verhoef, Peter C."
~subject:"Relationship marketing"
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Krafft, Manfred
Verhoef, Peter C.
Gil Saura, Irene
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Agariya, Arun Kumar
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Bebber, Suélen
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Chen, Tser-yieth
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of the Academy of Marketing Science
6
Journal of retailing
5
ERIM report series research in management
3
Journal of marketing
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Journal of service research : JSR
3
Kundenmanagement & Electronic Commerce
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Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
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European management journal
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of business economics : JBE
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Journal of retailing and consumer services
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
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Research
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Zeitschrift für Betriebswirtschaft / Special issue : ZfB
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Advances in banking technology and management : impacts of ICT and CRM
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Betriebswirtschaftliche Studien
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Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
1
Customer engagement : contemporary issues and challenges
1
Customer engagement marketing
1
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
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Die Betriebswirtschaft : DBW
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Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
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ERIM Report Series Reference
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Faculty & research / Insead : working paper series
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Foundations and trends in marketing : FTMKT
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Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
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Handbook of marketing strategy
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Handbook of research on customer equity in marketing
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Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
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Journal of business research : JBR
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Kundenabwanderung : Früherkennung, Prävention, Kundenrückgewinnung ; mit erfolgreichen Praxisbeispielen aus verschiedenen Branchen
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MSI reports : working paper series
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Marketing : journal of research and management
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Marketing accountability for marketing and non-marketing outcomes
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Marketing letters : a journal of research in marketing
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Marketing-Controlling
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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A comparison of customer commitment in five sectors using the psychological investment model
Bügel, Marnix S.
;
Bunk, Abraham P.
;
Verhoef, Peter C.
- In:
Journal of relationship marketing : innovations & …
9
(
2010
)
1
,
pp. 2-29
Persistent link: https://www.econbiz.de/10003974297
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