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~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~isPartOf:"Journal of targeting, measurement and analysis for marketing"
~isPartOf:"The international journal of bank marketing : IJBM"
~person:"Alavi, Ali"
~subject:"B-to-B-Marketing"
~subject:"Brand management"
~subject:"Clothing"
~subject:"Kundenzufriedenheit"
~subject:"Social web"
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Journal of targeting, measurement and analysis for marketing
The international journal of bank marketing : IJBM
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The relationship between consumer-brand identification and brand extension
Shokri, Mohammad
;
Alavi, Ali
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
2
,
pp. 124-145
Persistent link: https://www.econbiz.de/10012181022
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