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~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~isPartOf:"Marketing intelligence & planning"
~person:"Backhaus, Klaus"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Konsumentenverhalten"
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B-to-B-Marketing
Konsumentenverhalten
Consumer behaviour
3
Beziehungsmarketing
2
Emerging economies
2
India
2
Indien
2
Relationship marketing
2
Schwellenländer
2
Bibliometrics
1
Bibliometrie
1
Competitive strategy
1
Consumer attitudes
1
Consumption
1
Customer experience
1
Customer value
1
E-commerce
1
Einzelhandel
1
Electronic Commerce
1
Emotion
1
Environmental consciousness
1
Experiential value
1
Green marketing
1
Innovation
1
Inter-firm cooperation
1
Kundenwert
1
Literature review
1
Marketing management
1
Marketing theory
1
Marketingmanagement
1
Marketingtheorie
1
Measurement
1
Messung
1
Multinationales Unternehmen
1
Online retailing
1
Online-Handel
1
Resource-based view
1
Ressourcenorientierter Ansatz
1
Retail trade
1
Retailing
1
Transnational corporation
1
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English
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Backhaus, Klaus
Khare, Arpita
Malhotra, Naresh K.
Phau, Ian
4
Bang, Nguyen
3
Hollebeek, Linda D.
3
Leckie, Civilai
3
Amoako, George Kofi
2
Brennan, Ross
2
Das, Gopal
2
Deb, Madhurima
2
Fazli-Salehi, Reza
2
Fernando, Angeline Gautami
2
Grace, Debra
2
Høgevold, Nils M.
2
Johnson, Michael
2
Kumar, Prashant
2
Kumar, Vikas
2
Merrilees, Bill
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Svensson, Göran
2
Tay, Richard
2
Torres, Ivonne M.
2
Zúñiga, Miguel Ángel
2
Abubakar, Abubakar Mohammed
1
Adam, Stewart
1
Adjaison, Geoffrey Kwasi
1
Agrawal, Rajat
1
Ahmed, Riaz Uddin
1
Aitken, Robert
1
Akasreku, Frank
1
Alavi, Ali
1
Albaum, Gerald S.
1
Albrecht, Lisa
1
Almomani, Hamzeh Q.
1
Alwi, Sharifah
1
Amenuvor, Fortune Edem
1
Amir, Aysel
1
Arghashi, Vahideh
1
Arli, Denni
1
Ashill, Nicholas Jeremy
1
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Marketing intelligence & planning
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
5
Journal of business-to-business marketing
4
Journal of international consumer marketing
3
Die Betriebswirtschaft : DBW
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of retailing and consumer services
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
AMS review : official publication of the Academy of Marketing Science
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Electronic markets : the international journal on networked business
1
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
1
Entwicklungen des Investitionsgütermarketing
1
International journal of Indian culture and business management
1
International journal of business and emerging markets : IJBEM
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Internetökonomie : ein interdisziplinärer Beitrag zur Erklärung und Gestaltung hybrider Systeme
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of fashion marketing and management
1
Journal of financial services marketing : JFSM
1
Journal of global marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing analytics : JMA
1
Journal of retailing
1
Journal of targeting, measurement and analysis for marketing
1
Journal of the Academy of Marketing Science
1
Legends in marketing
1
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
1
Marketing
1
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ECONIS (ZBW)
3
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1
Multi-item scale development for online consumption emotion construct and psychometric evaluation for relationship
marketing
Kautish, Pradeep
;
Sharma, Rajesh
;
Khare, Arpita
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 91-134
Persistent link: https://www.econbiz.de/10012515002
Saved in:
2
Antecedents to green buying behaviour : a study on consumers in an emerging economy
Khare, Arpita
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 309-329
Persistent link: https://www.econbiz.de/10011298764
Saved in:
3
Experiential value : a review and future research directions
Varshneya, Geetika
;
Das, Gopal
;
Khare, Arpita
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 339-357
Persistent link: https://www.econbiz.de/10011706981
Saved in:
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