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~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~person:"Alavi, Ali"
~person:"Amoako, George Kofi"
~person:"Backhaus, Klaus"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Konsumentenverhalten"
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B-to-B-Marketing
Konsumentenverhalten
Beziehungsmarketing
3
Relationship marketing
3
Brand management
2
Consumer behaviour
2
Ghana
2
Lieferantenmanagement
2
Markenführung
2
Supplier relationship management
2
relationship marketing
2
Brand extension
1
Brand image
1
Business-to-business marketing
1
Confidence
1
Consumption
1
Customer satisfaction
1
Customer value
1
E-commerce
1
Electronic Commerce
1
Emerging economies
1
Emotion
1
Firm value
1
Gastgewerbe
1
Hospital
1
Hospitality industry
1
Krankenhaus
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Kundenwert
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Kundenzufriedenheit
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Markenimage
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Markentransfer
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Marketing management
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Marketingmanagement
1
Measurement
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Messung
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Online retailing
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Online-Handel
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Schwellenländer
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1
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Alavi, Ali
Amoako, George Kofi
Backhaus, Klaus
Khare, Arpita
Malhotra, Naresh K.
Fazli-Salehi, Reza
2
Svensson, Göran
2
Torres, Ivonne M.
2
Zúñiga, Miguel Ángel
2
Albaum, Gerald S.
1
Albrecht, Lisa
1
Almomani, Hamzeh Q.
1
Amir, Aysel
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Arghashi, Vahideh
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Azadi, Mohammad
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Babay, Hanene
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Bahia, Kamilia
1
Bajpai, Naval
1
Balaji, M. S.
1
Barbosa, Maria de Lourdes de Azevedo
1
Berenguer Contrí, Gloria
1
Bhatti, Zeeshan Ahmed
1
Bian, Jiahui
1
Bozbay, Zehra
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Bressolles, Grégory
1
Bruce, Helen L.
1
Chen, Yuangao
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Deependra Singh
1
Farias, Salomão Alencar de
1
Fon Sim Ong
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Galetzka, Mirjam
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Gil Saura, Irene
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Guan, Jyh-Liang
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Gumparthi, Vivek Pani
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Gökmenoglu, Korhan K.
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Høgevold, Nils M.
1
Ioannou Katidis, Pavlos
1
Jahn, Benedikt
1
Japee, Gurudutta Pradeep
1
Jiang, Hui
1
Karami, Azhdar
1
Kashif, Muhammad
1
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
5
Journal of business-to-business marketing
4
Journal of international consumer marketing
3
Marketing intelligence & planning
3
Die Betriebswirtschaft : DBW
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of retailing and consumer services
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
AMS review : official publication of the Academy of Marketing Science
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Electronic markets : the international journal on networked business
1
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
1
Entwicklungen des Investitionsgütermarketing
1
International journal of Indian culture and business management
1
International journal of business and emerging markets : IJBEM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Internetökonomie : ein interdisziplinärer Beitrag zur Erklärung und Gestaltung hybrider Systeme
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of fashion marketing and management
1
Journal of financial services marketing : JFSM
1
Journal of global marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing analytics : JMA
1
Journal of retailing
1
Journal of targeting, measurement and analysis for marketing
1
Journal of the Academy of Marketing Science
1
Legends in marketing
1
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
1
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ECONIS (ZBW)
3
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1
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
2
Multi-item scale development for online consumption emotion construct and psychometric evaluation for relationship
marketing
Kautish, Pradeep
;
Sharma, Rajesh
;
Khare, Arpita
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 91-134
Persistent link: https://www.econbiz.de/10012515002
Saved in:
3
The relationship between consumer-brand identification and brand extension
Shokri, Mohammad
;
Alavi, Ali
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
2
,
pp. 124-145
Persistent link: https://www.econbiz.de/10012181022
Saved in:
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