//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Internet marketing"
~subject:"Price discrimination"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
Price discrimination
Consumer behaviour
480
Konsumentenverhalten
480
Online-Marketing
94
Online retailing
86
Online-Handel
86
Social Web
84
Social web
84
Theorie
67
Theory
67
Preismanagement
66
Pricing strategy
66
Beziehungsmarketing
61
Relationship marketing
61
E-commerce
55
Electronic Commerce
55
Einzelhandel
43
Retail trade
43
Experiment
42
Viral marketing
39
Virales Marketing
39
Advertising effects
37
Werbewirkung
37
Brand management
35
Markenführung
35
Advertising
30
Werbung
30
Brand image
27
Markenimage
27
Game theory
26
Internet
26
Spieltheorie
26
USA
26
United States
26
Behavioral economics
21
Preisdifferenzierung
21
Verhaltensökonomik
21
Marketing management
20
Marketingmanagement
20
more ...
less ...
Online availability
All
Undetermined
76
Free
2
Type of publication
All
Article
114
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
115
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
115
Author
All
Choe, Chongwoo
3
Ghose, Anindya
3
Altobello, Suzanne A.
2
Bright, Laura F.
2
Coker, Kesha K.
2
Dukes, Anthony
2
Hartemo, Mari
2
Hosanagar, Kartik
2
Ipeirotis, Panagiotis G.
2
Kabadayi, Sertan
2
Kim, Seeun
2
Lee, Hyun-hwa
2
Lepkowska-White, Elzbieta
2
Li, Beibei
2
Matsushima, Noriaki
2
Peltier, James
2
Simchi-Levi, David
2
Van Ryzin, Garrett
2
Yoon, Hye Jin
2
Adjei, Mavis T.
1
Agarwal, Ritu
1
Aljuhmani, Hasan Yousef
1
Arcand, Manon
1
Athey, Susan
1
Aydin, Goker
1
Babar, Yash
1
Baek, Tae Hyun
1
Bagherzadeh, Ramin
1
Balsubramanian, Siva K.
1
Banerjee, Syagnik
1
Bapna, Ravi
1
Bar-Gill, Sagit
1
Barger, Victor
1
Barger, Victor A.
1
Barzoki, Ali Shaemi
1
Bayram, Pelin
1
Besbes, Omar
1
Bhatt, Anil
1
Bhattarai, Ashok
1
Bilro, Ricardo Godinho
1
more ...
less ...
Published in...
All
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
202
Journal of retailing and consumer services
152
International journal of internet marketing and advertising : IJIMA
118
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
83
International journal of advertising : the review of marketing communications
74
Journal of marketing communications
72
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
62
Journal of promotion management : innovations in planning and applied research
53
Journal of internet commerce
52
International journal of hospitality management
51
The journal of product & brand management
50
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
International journal of electronic marketing and retailing : IJEMR
47
Cogent business & management
41
Electronic commerce research
36
Information systems research : ISR
33
Journal of marketing
31
International journal of industrial organization
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
The journal of brand management : an international journal
30
Journal of electronic commerce research : JECR
29
Journal of marketing research : JMR
29
Journal of promotion management : JPM
29
Tourism management : research, policies, practice
29
Asia Pacific journal of marketing and logistics
28
International journal of consumer studies
28
Journal of advertising research
28
Journal of management information systems : JMIS
28
International journal of advertising : the quarterly review of marketing communications
27
International journal of contemporary hospitality management
27
International journal of technology marketing : IJTMkt
27
Psychology & marketing
27
Technological forecasting & social change : an international journal
26
Marketing intelligence & planning
25
Young consumers : insight and ideas for responsible marketers
25
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
22
Journal of hospitality marketing & management
22
more ...
less ...
Source
All
ECONIS (ZBW)
115
Showing
1
-
10
of
115
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Do sensory reviews make more sense? : the mediation of objective perception in online review helpfulness
Lopez, Alberto
;
Garza, Ricardo
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 438-456
Persistent link: https://www.econbiz.de/10013286435
Saved in:
2
Conversions on the rise : modernizing e-mail marketing practices by utilizing volunteered data
Hartemo, Mari
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 585-600
Persistent link: https://www.econbiz.de/10013536262
Saved in:
3
Softening competition through unilateral sharing of customer data
Choe, Chongwoo
;
Cong, Jiajia
;
Wang, Chengsi
- In:
Management science : journal of the Institute for …
70
(
2024
)
1
,
pp. 526-543
Persistent link: https://www.econbiz.de/10014470040
Saved in:
4
Display advertising : the role of context and advertising appeals from a resistance perspective
Tsiotsou, Rodoula H.
;
Hatzithomas, Leonidas
;
Wetzels, Martin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 198-219
Persistent link: https://www.econbiz.de/10014521177
Saved in:
5
The consumption of advertising in the digital age : attention and ad content
Dukes, Anthony
;
Liu, Qihong
- In:
Management science : journal of the Institute for …
70
(
2024
)
4
,
pp. 2086-2106
Persistent link: https://www.econbiz.de/10014519900
Saved in:
6
The value of observing the buyers’ arrival time in dynamic pricing
Correa, José
;
Pizarro, Dana
;
Vulcano, Gustavo J.
- In:
Management science : journal of the Institute for …
70
(
2024
)
4
,
pp. 2107-2121
Persistent link: https://www.econbiz.de/10014519904
Saved in:
7
Information spillovers in experience goods competition
Chen, Zhuoqiong
;
Stanton, Christopher
;
Thomas, Catherine
- In:
Management science : journal of the Institute for …
70
(
2024
)
6
,
pp. 3923-3950
Persistent link: https://www.econbiz.de/10014552033
Saved in:
8
The effects of online social identity signals on retailer demand
Babar, Yash
;
Mahdavi Adeli, Ali
;
Burtch, Gordon
- In:
Management science : journal of the Institute for …
69
(
2023
)
12
,
pp. 7335-7346
Persistent link: https://www.econbiz.de/10014444136
Saved in:
9
How social media self-efficacy and social anxiety affect customer purchasing from agile brands on social media
Bozkurt, Sıddık
;
Gligor, David
;
Locander, Jennifer
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 813-830
Persistent link: https://www.econbiz.de/10014428173
Saved in:
10
Does congruency matter for online green demarketing campaigns? : examining the effects of retargeting display ads embedded in different browsing contexts
Yoon, Hye Jin
;
Lee, Yoon-Joo
;
Sun, Shuoya
;
Joo, Jinho
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 882-900
Persistent link: https://www.econbiz.de/10014428184
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->