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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Advertising"
~subject:"Internet marketing"
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Advertising
Internet marketing
Brand management
64
Markenführung
64
Consumer behaviour
45
Konsumentenverhalten
45
Social Web
42
Social web
42
Brand image
35
Markenimage
35
Online-Marketing
35
Beziehungsmarketing
23
Relationship marketing
23
Brand
20
Markenartikel
18
Social media marketing
16
Marketing management
11
Marketingmanagement
11
Facebook
8
Advertising effects
6
Brand equity
6
Branding
6
Werbewirkung
6
Confidence
5
Customer integration
5
Kundenintegration
5
Social media
5
Social networking sites
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Vertrauen
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Viral marketing
5
Virales Marketing
5
Werbung
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Betriebliche Wertschöpfung
4
Marketing communications
4
Personality psychology
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Persönlichkeitspsychologie
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Value creation
4
Brand loyalty
3
Consumer behavior
3
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2
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Technological forecasting & social change : an international journal
Journal of business research : JBR
109
International journal of internet marketing and advertising : IJIMA
54
The journal of product & brand management
53
Journal of retailing and consumer services
43
The journal of brand management : an international journal
43
International journal of advertising : the review of marketing communications
42
Journal of marketing communications
42
Journal of advertising research
34
Journal of promotion management : innovations in planning and applied research
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of promotion management : JPM
25
International journal of advertising : the quarterly review of marketing communications
23
SpringerLink / Bücher
21
Marketing intelligence & planning
18
Business horizons
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Psychology & marketing
17
Asia Pacific journal of marketing and logistics
15
Cogent business & management
15
Journal of advertising
15
Journal of internet commerce
15
European journal of marketing : EJM
14
Journal of strategic marketing
14
Tourism management : research, policies, practice
14
Journal of marketing
13
Journal of marketing management : MM
13
International journal of consumer studies
12
International journal of electronic marketing and retailing : IJEMR
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
Journal of fashion marketing and management
11
Journal of global marketing
11
Journal of international consumer marketing
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
International journal of hospitality management
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Social Branding : Strategien - Praxisbeispiele - Perspektiven
10
European journal of marketing
9
Springer eBook Collection
9
Young consumers : insight and ideas for responsible marketers
9
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ECONIS (ZBW)
35
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1
Display advertising : the role of context and advertising appeals from a resistance perspective
Tsiotsou, Rodoula H.
;
Hatzithomas, Leonidas
;
Wetzels, Martin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 198-219
Persistent link: https://www.econbiz.de/10014521177
Saved in:
2
Do high engagement Instagram images influence presidential candidate evaluation? : the moderating effect of familiarity
Munoz, Caroline
;
Towner, Terri L.
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 514-533
Persistent link: https://www.econbiz.de/10013536253
Saved in:
3
Source credibility and emotions generated by robot and human influencers : the perception of luxury brand representatives
Baudier, Patricia
;
Boissieu, Élodie de
;
Duchemin, …
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014329732
Saved in:
4
How social media self-efficacy and social anxiety affect customer purchasing from agile brands on social media
Bozkurt, Sıddık
;
Gligor, David
;
Locander, Jennifer
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 813-830
Persistent link: https://www.econbiz.de/10014428173
Saved in:
5
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
6
Social media influencers as human brands : an interactive marketing perspective
Kim, Do Yuon
;
Kim, Hye-yŏng
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10013536282
Saved in:
7
Sharing is entertaining : the impact of consumer values on video sharing and brand equity
Souki, Gustavo Quiroga
;
Chinelato, Flavia Braga
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 118-136
Persistent link: https://www.econbiz.de/10012880169
Saved in:
8
Eliciting brand association networks : a new method using online community data
Divakaran, Pradeep Kumar Ponnamma
;
Xiong, Jie
- In:
Technological forecasting & social change : an …
181
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013417228
Saved in:
9
Effects of content characteristics on stages of customer engagement in social media : investigating European wine brands
Vlachvei, A.
;
Notta, Ourania
;
Koronaki, Eirini
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 615-632
Persistent link: https://www.econbiz.de/10013536264
Saved in:
10
The role of brand interactivity and involvement in driving social media consumer brand engagement and brand loyalty : the mediating effect of brand trust
Samarah, Tariq
;
Bayram, Pelin
;
Aljuhmani, Hasan Yousef
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 648-664
Persistent link: https://www.econbiz.de/10013536271
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