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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~language:"eng"
~language:"spa"
~person:"Lepkowska-White, Elzbieta"
~person:"Paul, Justin"
~subject:"Brand transparency"
~subject:"Consumer behaviour"
~subject:"Indien"
~type_genre:"Article in journal"
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Brand transparency
Consumer behaviour
Indien
Konsumentenverhalten
4
Internet marketing
3
Online-Marketing
3
Advertising
2
Advertising effects
2
Marketing management
2
Marketingmanagement
2
Werbewirkung
2
Werbung
2
Brand
1
Brand image
1
Brand management
1
Consumer socialization
1
Content likeability
1
E-commerce
1
Electronic Commerce
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Food
1
Food delivery application
1
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Integrated marketing communications
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Partial least squares
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Article in journal
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Spanish
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Lepkowska-White, Elzbieta
Paul, Justin
Ha, Young
3
Hofacker, Charles F.
3
Im, Hyunjoo
3
Lee, Hyun-hwa
3
Lennon, Sharron J.
3
Limbu, Yam B.
3
Altobello, Suzanne A.
2
Banerjee, Syagnik
2
Bright, Laura F.
2
Chattaraman, Veena
2
Coker, Kesha K.
2
Elsharnouby, Mohamed H.
2
Farhang, Maryam
2
Garza, Ricardo
2
Gilbert, Juan E.
2
Hao, Andy
2
Hartemo, Mari
2
Kabadayi, Sertan
2
Kim, Seeun
2
Kwon, Wi-suk
2
Lopez, Alberto
2
Ma, Zecong
2
Peltier, James
2
Schibrowsky, John A.
2
Soares, Ana Maria
2
Stoel, Leslie
2
Wolf, Marco
2
Yoon, Hye Jin
2
AbouAish, Ehab
1
Adjei, Mavis T.
1
Agrawal, Shiv Ratan
1
Ahmed, Asad
1
Alarcón-del-Amo, María-del-Carmen
1
Aljuhmani, Hasan Yousef
1
Aljukhadar, Muhammad
1
Andrews MacLelland, Melinda
1
Apadula, Lauren Trabold
1
Arbore, Alessandro
1
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing and consumer services
13
Journal of business research : JBR
7
International journal of consumer studies
4
Business strategy and the environment
3
European management journal
3
International journal of market research
3
Technological forecasting & social change : an international journal
3
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
Psychology & marketing
2
Asia Pacific business review
1
Asia Pacific journal of marketing and logistics
1
Asian journal of business ethics : AJBE
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of entrepreneurial behavior & research
1
International marketing review
1
Journal of East-West business
1
Journal of consumer behaviour
1
Journal of enterprising communities : people and places in the global economy ; JEC
1
Journal of internet commerce
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : JPM
1
Journal of strategic marketing
1
Paradigm : the journal of Institute of Management Technology
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The Asian economic review : journal of the Indian Institute of Economics
1
The Indian economic journal
1
The international journal of bank marketing : IJBM
1
The journal of consumer marketing
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
4
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1
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4
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1
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
2
The virality of advertising content
Kaur, Balpreet
;
Paul, Justin
;
Sharma, Rishi R.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 374-397
Persistent link: https://www.econbiz.de/10014313413
Saved in:
3
Cross promotion of web references in print ads : are advertisers attempting to engage consumers?
Lepkowska-White, Elzbieta
;
Parsons, Amy
;
Ceylan, Aylin
- In:
Journal of research in interactive marketing : …
8
(
2014
)
4
,
pp. 309-326
Persistent link: https://www.econbiz.de/10010433942
Saved in:
4
Are they listening? : designing online recommendations for today's consumers
Lepkowska-White, Elzbieta
- In:
Journal of research in interactive marketing : …
7
(
2013
)
3
,
pp. 182-200
Persistent link: https://www.econbiz.de/10009793426
Saved in:
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