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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~language:"eng"
~subject:"Online-Handel"
~type_genre:"Sammelwerk"
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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The impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape
Yang, Kiseol
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2015
Persistent link: https://www.econbiz.de/10011302396
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