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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~person:"Albers, Sönke"
~person:"Belz, Christian"
~person:"Loureiro, Sandra Maria Correia"
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Beziehungsmarketing
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Brand advocacy
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Brand image
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Brand management
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Internet marketing
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Intrinsic and extrinsic motivations
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Konsumentenverhalten
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Albers, Sönke
Belz, Christian
Loureiro, Sandra Maria Correia
Peltier, James
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of promotion management : innovations in planning and applied research
7
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
4
Journal of retailing and consumer services
4
SpringerLink / Bücher
3
Harvard-Business-Manager : das Wissen der Besten
2
International journal of hospitality management
2
Springer eBook Collection / Business and Economics
2
The journal of brand management : an international journal
2
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
1
Betriebswirtschaftslehre für Technologie und Innovation
1
Betriebswirtschaftslehre und betriebliche Praxis : Festschrift für Horst Seelbach zum 65. Geburtstag
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Cogent business & management
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Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
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DUV / Wirtschaftswissenschaft
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Dialogmarketing 'revisited'
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Digitale Fachbibliothek
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E-business : state of the art of ICT based challenges and solutions
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Enterprise-Integration : auf dem Weg zum kollaborativen Unternehmen
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Fachkompetenz
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Führung von Vertriebsorganisationen : Strategie - Koordination - Umsetzung
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GfK marketing intelligence review : Marketingforschung für die Praxis
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Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
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Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
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International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Internationalisierung von Dienstleistungen : Forum Dienstleistungsmanagement
1
Journal of hospitality marketing & management
1
Journal of service management
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
Kompetenz für Marketing-Innovationen
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Neue Tarifmodelle im öffentlichen Personennahverkehr : Workshop ; 3. November 2004 in Kassel ; [Verbundworkshop für die deutschen Bundesländer]
1
Redline Wirtschaft
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Schriften zu Dialogmarketing 'revisited'
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ECONIS (ZBW)
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I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
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