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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~person:"Gerstmeier, Eva"
~person:"Hollebeek, Linda D."
~person:"Okazaki, Shintaro"
~person:"Schivinski, Bruno"
~subject:"Markenführung"
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Markenführung
Brand equity
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Brand image
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Brand management
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Facebook
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Internet marketing
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Markenimage
1
Marketing communication
1
Marketing management
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Marketingmanagement
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Gerstmeier, Eva
Hollebeek, Linda D.
Okazaki, Shintaro
Schivinski, Bruno
Peltier, James
2
Schultz, Don E.
2
Aljuhmani, Hasan Yousef
1
Barger, Victor
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Barger, Victor A.
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Bayram, Pelin
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Bhatt, Anil
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Bilro, Ricardo Godinho
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Black, Hulda G.
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Bozkurt, Sıddık
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Chinelato, Flavia Braga
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Clark, Melissa
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Cronin, John
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Dąbrowski, Dariusz
1
Elrehail, Hamzah
1
Gligor, David
1
Gonçalves Filho, Cid
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Hatzithomas, Leonidas
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Hernandez, Monica D.
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Hettche, Matt
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Holliman, Geraint
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Horky, Alisha Blakeney
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Hu, Jing
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Humphrey, William F. <Jr.>
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Judson, Kimberly
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Jung, Sojin
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Kim, Dae-Hee
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Kim, Do Yuon
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Kim, Hye-yŏng
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Koronaki, Eirini
1
Laverie, Debra A.
1
Liu, Xin
1
Locander, Jennifer
1
Loureiro, Sandra Maria Correia
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business research : JBR
1
Journal of marketing communications
1
Journal of service theory and practice : JSTP
1
The handbook of communication engagement
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
The journal of services marketing
1
Working paper series
1
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ECONIS (ZBW)
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The impact of brand communication on brand equity through Facebook
Schivinski, Bruno
;
Dąbrowski, Dariusz
- In:
Journal of research in interactive marketing : …
9
(
2015
)
1
,
pp. 31-53
Persistent link: https://www.econbiz.de/10011297938
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