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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~person:"Guzman, Francisco"
~person:"Mattila, Anna S."
~person:"Paul, Justin"
~person:"Wong, IpKin Anthony"
~subject:"Brand image"
~subject:"Brand management"
~subject:"E-commerce"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
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Brand image
Brand management
E-commerce
Service quality
Consumer behaviour
2
Konsumentenverhalten
2
Brand
1
Brand transparency
1
Consumer socialization
1
Content likeability
1
Food
1
Food delivery application
1
Gesundheitsvorsorge
1
Internet marketing
1
Lebensmittel
1
Markenartikel
1
Markenführung
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Markenimage
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Online-Marketing
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Partielle kleinste Quadrate
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Signalling
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Social networking sites
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Guzman, Francisco
Mattila, Anna S.
Paul, Justin
Wong, IpKin Anthony
Lee, Hyun-hwa
3
Chattaraman, Veena
2
Gilbert, Juan E.
2
Kwon, Wi-suk
2
Ma, Zecong
2
Peltier, James
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Schibrowsky, John A.
2
Ahmed, Asad
1
Aljuhmani, Hasan Yousef
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Aljukhadar, Muhammad
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Andrews MacLelland, Melinda
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Arcand, Manon
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Auinger, Andreas
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Balsubramanian, Siva K.
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Banerjee, Syagnik
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Barger, Victor
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Barger, Victor A.
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Bayram, Pelin
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Becker, Larissa Carine Braz
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Bezbradica, Marija
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Bhatt, Anil
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Bilro, Ricardo Godinho
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Boateng, Henry
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Boostrom, Robert
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Bozkurt, Sıddık
1
Chen, Shuai
1
Chennamaneni, Pavan Rao
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Chinelato, Flavia Braga
1
Chocarro, Raquel
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Chopdar, Prasanta Kr
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Cirqueira, Douglas
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Cortiñas, Monica
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Du, Peng
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Elbedweihy, Alaa M.
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Elrehail, Hamzah
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Elsharnouby, Mohamed H.
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Elsharnouby, Tamer H.
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Evans, Leslie
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
13
The journal of product & brand management
10
International journal of hospitality management
8
Journal of retailing and consumer services
8
International journal of contemporary hospitality management
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
The journal of services marketing
4
International journal of consumer studies
2
International marketing review
2
Journal of hospitality marketing & management
2
Journal of service research
2
Journal of travel and tourism marketing
2
Services marketing quarterly
2
The journal of consumer marketing
2
Asia Pacific journal of marketing and logistics
1
Business strategy and the environment
1
Cornell hospitality quarterly : CQ
1
European journal of marketing : EJM
1
European management journal
1
European management review : EMR
1
International business review : the official journal of the European International Business Academy
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : JPM
1
Journal of retailing
1
Journal of service management
1
Journal of strategic marketing
1
Journal of vacation marketing
1
Psychology & marketing
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The Cornell hospitality quarterly
1
The journal of brand management : an international journal
1
Tourism management perspectives : TMP
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ECONIS (ZBW)
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The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
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