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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~person:"Hettche, Matt"
~subject:"Advertising"
~subject:"Social web"
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Analyzing media types and content orientations in Facebook for global brands
Kim, Dae-Hee
;
Spiller, Lisa D.
;
Hettche, Matt
- In:
Journal of research in interactive marketing : …
9
(
2015
)
1
,
pp. 4-30
Persistent link: https://www.econbiz.de/10011297941
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