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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~person:"Paul, Justin"
~source:"econis"
~subject:"Brand image"
~subject:"Electronic Commerce"
~subject:"Service quality"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Glossar enthalten"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
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Brand image
Electronic Commerce
Service quality
Social web
Consumer behaviour
2
Konsumentenverhalten
2
Brand
1
Brand management
1
Brand transparency
1
Consumer socialization
1
Content likeability
1
Food
1
Food delivery application
1
Gesundheitsvorsorge
1
Internet marketing
1
Lebensmittel
1
Markenartikel
1
Markenführung
1
Markenimage
1
Online-Marketing
1
Partial least squares
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Partial least squares structural equation modeling
1
Partielle kleinste Quadrate
1
Perceived risk
1
Preventive care
1
Signaling theory
1
Signalling
1
Social Web
1
Social networking sites
1
Structural equation model
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Strukturgleichungsmodell
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Viral advertising
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Viral marketing
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Virales Marketing
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Paul, Justin
Lee, Hyun-hwa
3
Altobello, Suzanne A.
2
Bright, Laura F.
2
Chattaraman, Veena
2
Coker, Kesha K.
2
Farhang, Maryam
2
Gilbert, Juan E.
2
Hofacker, Charles F.
2
Kim, Seeun
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Kwon, Wi-suk
2
Ma, Zecong
2
Peltier, James
2
Schibrowsky, John A.
2
Soares, Ana Maria
2
Adjei, Mavis T.
1
Ahmed, Asad
1
Alarcón-del-Amo, María-del-Carmen
1
Aljuhmani, Hasan Yousef
1
Aljukhadar, Muhammad
1
Andrews MacLelland, Melinda
1
Arcand, Manon
1
Auinger, Andreas
1
Baek, Eunsoo
1
Baek, Tae Hyun
1
Bagherzadeh, Ramin
1
Balsubramanian, Siva K.
1
Banerjee, Syagnik
1
Baptista, Paulo de Paula
1
Barger, Victor
1
Barger, Victor A.
1
Barzoki, Ali Shaemi
1
Bayram, Pelin
1
Becker, Larissa Carine Braz
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Bezbradica, Marija
1
Bhatt, Anil
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Bhattarai, Ashok
1
Bilro, Ricardo Godinho
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Boateng, Henry
1
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing and consumer services
5
Journal of business research : JBR
3
International journal of consumer studies
2
Business strategy and the environment
1
European management journal
1
International journal of contemporary hospitality management
1
International marketing review
1
Journal of promotion management : JPM
1
Journal of strategic marketing
1
Technological forecasting & social change : an international journal
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
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ECONIS (ZBW)
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The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
2
The virality of advertising content
Kaur, Balpreet
;
Paul, Justin
;
Sharma, Rishi R.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 374-397
Persistent link: https://www.econbiz.de/10014313413
Saved in:
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