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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Advertising"
~subject:"Brand management"
~subject:"Social web"
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Advertising
Brand management
Social web
Markenführung
42
Consumer behaviour
30
Internet marketing
30
Konsumentenverhalten
30
Online-Marketing
30
Social Web
30
Brand image
22
Markenimage
22
Beziehungsmarketing
16
Relationship marketing
16
Social media marketing
16
Brand
12
Markenartikel
10
Marketing management
9
Marketingmanagement
9
Facebook
8
Advertising effects
6
Branding
6
Werbewirkung
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Social networking sites
5
Werbung
5
Brand equity
4
Marketing communications
4
Viral marketing
4
Virales Marketing
4
Confidence
3
Consumer behavior
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Customer integration
3
Internet
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Kundenintegration
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Personal branding
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Social media advertising
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Vertrauen
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Brand loyalty
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Communication
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Computerspiel
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Consumer behavior internet
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Peltier, James
2
Schultz, Don E.
2
Aljuhmani, Hasan Yousef
1
Andrews MacLelland, Melinda
1
Barger, Victor
1
Barger, Victor A.
1
Bayram, Pelin
1
Bhatt, Anil
1
Bhattarai, Ashok
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Bilro, Ricardo Godinho
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Black, Hulda G.
1
Boateng, Henry
1
Bozkurt, Sıddık
1
Chahal, Hardeep
1
Chennamaneni, Pavan Rao
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Chinelato, Flavia Braga
1
Chopdar, Prasanta Kr
1
Clark, Melissa
1
Cronin, John
1
Dang, Anh
1
Du, Peng
1
Dąbrowski, Dariusz
1
Elbedweihy, Alaa M.
1
Elrehail, Hamzah
1
Elsharnouby, Mohamed H.
1
Evans, Leslie
1
Fang, Xing
1
Filieri, Raffaele
1
Foster, Jamye K.
1
Gligor, David
1
Gonçalves Filho, Cid
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Ha, Sejin
1
Hatzithomas, Leonidas
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Hernandez, Monica D.
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Hettche, Matt
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Holliman, Geraint
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Horky, Alisha Blakeney
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Hu, Jing
1
Huang, Ran
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Humphrey, William F. <Jr.>
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
605
The journal of brand management : an international journal
563
The journal of product & brand management
387
Journal of retailing and consumer services
286
SpringerLink / Bücher
261
European journal of marketing : EJM
126
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
107
Journal of strategic marketing
107
Journal of marketing communications
106
Asia Pacific journal of marketing and logistics
104
Marketing intelligence & planning
104
International journal of hospitality management
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of marketing
81
Journal of the Academy of Marketing Science
76
Springer eBook Collection
75
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Innovatives Markenmanagement
68
International journal of internet marketing and advertising : IJIMA
67
Journal of international consumer marketing
67
Journal of promotion management : JPM
67
International journal of advertising : the review of marketing communications
66
Journal of advertising research
66
Journal of fashion marketing and management
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International marketing review
61
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
Journal of marketing research : JMR
57
Journal of global marketing
56
Research
55
Business horizons
54
International journal of contemporary hospitality management
53
Journal of travel and tourism marketing
52
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ECONIS (ZBW)
42
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41
Social media's slippery slope : challenges, opportunities and future research directions
Schultz, Don E.
;
Peltier, James
- In:
Journal of research in interactive marketing : …
7
(
2013
)
2
,
pp. 86-99
Persistent link: https://www.econbiz.de/10009764260
Saved in:
42
Consumer profiles in reality vs fantasy-based virtual worlds : implications for brand entry
Melancon, Joanna Phillips
- In:
Journal of research in interactive marketing : …
5
(
2011
)
4
,
pp. 298-312
Persistent link: https://www.econbiz.de/10009486390
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