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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Advertising"
~type:"article"
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Advertising
Brand management
42
Markenführung
42
Consumer behaviour
30
Internet marketing
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Konsumentenverhalten
30
Online-Marketing
30
Social Web
30
Social web
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Brand image
22
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Beziehungsmarketing
16
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Marketing management
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Marketingmanagement
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Advertising effects
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Boateng, Henry
1
Hatzithomas, Leonidas
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Hernandez, Monica D.
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Minor, Michael
1
Munoz, Caroline
1
Okoe, Abednego Feehi
1
Pillai, Sreejesh S.
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Towner, Terri L.
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Tsiotsou, Rodoula H.
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
34
International journal of advertising : the review of marketing communications
29
Journal of marketing communications
25
Journal of advertising research
22
International journal of advertising : the quarterly review of marketing communications
19
Journal of advertising
15
International journal of internet marketing and advertising : IJIMA
11
Journal of promotion management : JPM
11
Journal of promotion management : innovations in planning and applied research
11
The journal of product & brand management
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
The journal of brand management : an international journal
10
Journal of retailing and consumer services
9
Psychology & marketing
9
Journal of historical research in marketing
8
Asia Pacific journal of marketing and logistics
6
European journal of marketing : EJM
6
Journal of global marketing
5
Journal of international consumer marketing
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Designing and communicating experience
4
International journal of consumer studies
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of strategic marketing
4
Marketing : ZFP ; journal of research and management
4
Marketing intelligence & planning
4
Marketing letters : a journal of research in marketing
4
The IUP journal of brand management : IJBRM
4
The journal of consumer marketing
4
Vision : the journal of business perspective
4
European journal of marketing
3
Global business review
3
International journal of production economics
3
International marketing review
3
Journal of consumer marketing
3
Journal of global fashion marketing : JGfM
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing
3
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ECONIS (ZBW)
5
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1
Display advertising : the role of context and advertising appeals from a resistance perspective
Tsiotsou, Rodoula H.
;
Hatzithomas, Leonidas
;
Wetzels, Martin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 198-219
Persistent link: https://www.econbiz.de/10014521177
Saved in:
2
Do high engagement Instagram images influence presidential candidate evaluation? : the moderating effect of familiarity
Munoz, Caroline
;
Towner, Terri L.
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 514-533
Persistent link: https://www.econbiz.de/10013536253
Saved in:
3
Consumers' attitude towards social media advertising and their behavioural response : the moderating role of corporate reputation
Boateng, Henry
;
Okoe, Abednego Feehi
- In:
Journal of research in interactive marketing : …
9
(
2015
)
4
,
pp. 299-312
Persistent link: https://www.econbiz.de/10011456005
Saved in:
4
Are they really persuaded with the brand embedded in the game? : analyzing the effects of nature of game, brand prominence and game-product congruence
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 249-264
Persistent link: https://www.econbiz.de/10011567084
Saved in:
5
False recall of brands in advergames : a cross-country comparison
Hernandez, Monica D.
;
Minor, Michael
- In:
Journal of research in interactive marketing : …
9
(
2015
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011297936
Saved in:
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