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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Advertising effects"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Dissertation u.a. Prüfungsschriften"
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Search: subject_exact:"Consumer Behaviour"
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Advertising effects
Consumer behaviour
151
Konsumentenverhalten
151
Internet marketing
62
Online-Marketing
62
Social Web
61
Social web
61
Online retailing
43
Online-Handel
43
Beziehungsmarketing
36
Relationship marketing
36
Brand management
30
E-commerce
30
Electronic Commerce
30
Markenführung
30
Viral marketing
25
Virales Marketing
25
Werbewirkung
25
Brand image
21
Markenimage
21
Internet
16
Social media marketing
16
Advertising
14
Einzelhandel
14
Retail trade
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USA
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United States
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Werbung
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Customer satisfaction
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Kundenzufriedenheit
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Marketing management
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Marketingmanagement
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Website
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Brand
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Consumer behavior
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Markenartikel
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Amtsdruckschrift
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Dissertation u.a. Prüfungsschriften
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Bright, Laura F.
2
Lepkowska-White, Elzbieta
2
Yoon, Hye Jin
2
Balsubramanian, Siva K.
1
Boateng, Henry
1
Boostrom, Robert
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Brandt, Alan
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Brettel, Malte
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Feng, Zhuzhu
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1
Groff, Yuni
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Ha, Young
1
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1
Hatzithomas, Leonidas
1
Huang, Xiao
1
Huang, Yan
1
Humphrey, William F. <Jr.>
1
Im, Hyunjoo
1
Joo, Jinho
1
Kader, Mohammad Shahidul
1
Kim, Jiyoung
1
Kim, Seeun
1
Kožuh, Ines
1
Laverie, Debra A.
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Lee, Seung Hwan Mark
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Lee, Yoon-Joo
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
140
International journal of advertising : the review of marketing communications
137
Journal of marketing communications
131
International journal of advertising : the quarterly review of marketing communications
89
Journal of retailing and consumer services
67
Journal of promotion management : innovations in planning and applied research
66
Journal of promotion management : JPM
60
Psychology & marketing
59
Journal of advertising research
56
International journal of internet marketing and advertising : IJIMA
52
Journal of advertising : official publication of the American Academy of Advertising
45
Marketing letters : a journal of research in marketing
39
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
The journal of product & brand management
33
European journal of marketing : EJM
32
Journal of current issues and research in advertising : JCIRA
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
The journal of consumer marketing
27
The journal of brand management : an international journal
26
International journal of hospitality management
23
Marketing intelligence & planning
23
Journal of current issues and research in advertising
22
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Marketing : ZFP ; journal of research and management
21
European journal of marketing
20
Journal of marketing
20
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
Young consumers : insight and ideas for responsible marketers
18
Cogent business & management
16
International journal of consumer studies
16
Journal of consumer marketing
16
Journal of marketing research
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
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ECONIS (ZBW)
25
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1
In-store interactive advertising screens : the effect of interactivity on impulse buying explained by self-agency
Moes, Anne
;
Fransen, Marieke
;
Fennis, Bob Michaël
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10013286437
Saved in:
2
Display advertising : the role of context and advertising appeals from a resistance perspective
Tsiotsou, Rodoula H.
;
Hatzithomas, Leonidas
;
Wetzels, Martin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 198-219
Persistent link: https://www.econbiz.de/10014521177
Saved in:
3
Native advertising relevance effects and the moderating role of attitudes toward social networking sites
Yoon, Hye Jin
;
Huang, Yan
;
Yim, Mark Yi-Cheon
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10014313209
Saved in:
4
More is not necessarily better : an inverted U-shaped relationship between positively framed attributes and advertising effectiveness
Niu, Yongge
;
Feng, Zhuzhu
;
Niu, Yixuan
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 453-469
Persistent link: https://www.econbiz.de/10014313481
Saved in:
5
Digital consumer engagement : examining the impact of native advertising exposure in a social network
Sussman, Kristen L.
;
Bright, Laura F.
;
Wilcox, Gary B.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 544-561
Persistent link: https://www.econbiz.de/10014313613
Saved in:
6
Effects of vividness, information and aesthetic design on the appeal of pay-per-click ads
Zhu, Ying
;
Wang, Yong
;
Wei, Joicey
;
Hao, Andy
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10014428176
Saved in:
7
Does congruency matter for online green demarketing campaigns? : examining the effects of retargeting display ads embedded in different browsing contexts
Yoon, Hye Jin
;
Lee, Yoon-Joo
;
Sun, Shuoya
;
Joo, Jinho
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 882-900
Persistent link: https://www.econbiz.de/10014428184
Saved in:
8
Do high engagement Instagram images influence presidential candidate evaluation? : the moderating effect of familiarity
Munoz, Caroline
;
Towner, Terri L.
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 514-533
Persistent link: https://www.econbiz.de/10013536253
Saved in:
9
The impact of emerging technology influences product placement effectiveness : a scoping study from interactive marketing perspective
Pavlič, Jani
;
Tomažič, Tina
;
Kožuh, Ines
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 551-568
Persistent link: https://www.econbiz.de/10013536257
Saved in:
10
Let's play with emojis! : how to make emojis more effective in social media advertising using promocodes and temporal orientation
Huang, Xiao
;
Kader, Mohammad Shahidul
;
Kim, Seeun
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 665-682
Persistent link: https://www.econbiz.de/10013536273
Saved in:
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