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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Kundenzufriedenheit"
~subject:"Social web"
~subject:"Theory"
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Kundenzufriedenheit
Social web
Theory
Social Web
96
Consumer behaviour
83
Konsumentenverhalten
83
Internet marketing
75
Online-Marketing
75
Brand management
32
Markenführung
32
Beziehungsmarketing
28
Relationship marketing
28
Social media marketing
28
Online retailing
27
Online-Handel
27
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25
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
NBER working paper series
594
Working paper / National Bureau of Economic Research, Inc.
541
NBER Working Paper
534
Journal of business research : JBR
474
SpringerLink / Bücher
333
Discussion paper / Centre for Economic Policy Research
309
CESifo working papers
301
Technological forecasting & social change : an international journal
270
Journal of retailing and consumer services
250
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
224
Journal of international economics
202
Working paper
185
IMF working papers
182
IMF working paper
177
Information systems research : ISR
152
Journal of development economics
151
International journal of internet marketing and advertising : IJIMA
147
Policy research working paper : WPS
143
Economics letters
137
Tourism management : research, policies, practice
137
Europäische Hochschulschriften / 5
136
Journal of international money and finance
134
Discussion paper series / IZA
133
Journal of management information systems : JMIS
126
Economic modelling
120
Discussion papers / CEPR
117
An Elgar reference collection
112
Applied economics
112
European economic review : EER
109
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
109
Springer eBook Collection
107
CESifo Working Paper Series
106
Discussion paper
106
Management science : journal of the Institute for Operations Research and the Management Sciences
101
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
98
The international library of critical writings in economics
98
Industrial marketing management : the international journal for industrial and high-tech firms
96
Discussion paper / Tinbergen Institute
95
International journal of hospitality management
95
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ECONIS (ZBW)
102
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102
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1
Let virtual creatures stay virtual : tactics to increase trust in virtual influencers
Qu, Ying
;
Baek, Eunsoo
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 91-108
Persistent link: https://www.econbiz.de/10014475083
Saved in:
2
Richness and dynamics : how to improve virtual reality tourism adoption with virtual social clues
Zhu, Jiaji
;
Jiang, Yushi
;
Wang, Yedi
;
Yang, Qiang
;
Li, Wei
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 142-158
Persistent link: https://www.econbiz.de/10014475099
Saved in:
3
How emotions impact the interactive value formation process during problematic social media interactions
Frau, Moreno
;
Cabiddu, Francesca
;
Frigau, Luca
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 773-793
Persistent link: https://www.econbiz.de/10014428171
Saved in:
4
The effect of E-commerce virtual live streamer socialness on consumers' experiential value : an empirical study based on Chinese E-commerce live streaming studios
Wu, Ruijuan
;
Liu, Jingjing
;
Chen, Shuai
;
Tong, Xing
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 714-733
Persistent link: https://www.econbiz.de/10014428168
Saved in:
5
Impact of delightful somatosensory augmented reality experience on online consumer stickiness intention
Huang, Tseng-Lung
;
Chung, Henry F. L.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 6-30
Persistent link: https://www.econbiz.de/10014475046
Saved in:
6
Artificial intelligence in interactive marketing : a conceptual framework and research agenda
Peltier, James
;
Dahl, Andrew J.
;
Schibrowsky, John A.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 54-90
Persistent link: https://www.econbiz.de/10014475080
Saved in:
7
Do you want to be roasted? : the boundaries of using dark humor as a brand-to-brand communication strategy
Saavedra, José Luis
;
Bhattarai, Ashok
;
Dang, Anh
; …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 220-237
Persistent link: https://www.econbiz.de/10014521188
Saved in:
8
Unveiling the effect of benign and malicious envy toward social media influencers on brand choice
Wang, Tien
;
Trung Dam-Huy Thai
;
Yeh, Ralph Keng-Jung
; …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 275-293
Persistent link: https://www.econbiz.de/10014521305
Saved in:
9
How social media's cause-related marketing activity enhances consumer citizenship behavior : the mediating role of community identification
Deng, Nianqi
;
Jiang, Xinyu
;
Fan, Xiaojun
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 38-60
Persistent link: https://www.econbiz.de/10013536279
Saved in:
10
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
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