//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Andrews MacLelland, Melinda"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
1
Brand
1
Brand avatar
1
Brand communication
1
Brand image
1
Brand management
1
Consumer behaviour
1
Consumer–brand relationship
1
Konsumentenverhalten
1
Markenartikel
1
Markenführung
1
Markenimage
1
Relationship marketing
1
Social Web
1
Social interaction
1
Social relations
1
Social web
1
Soziale Beziehungen
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Andrews MacLelland, Melinda
1
Foster, Jamye K.
1
Wallace, Lacey K.
1
Published in...
All
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing and consumer services
2
Journal of business research : JBR
1
Qualitative market research : an international journal
1
The journal of brand management : an international journal
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand avatars : impact of social interaction on consumer-brand relationships
Foster, Jamye K.
;
Andrews MacLelland, Melinda
;
Wallace, …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 237-258
Persistent link: https://www.econbiz.de/10013277411
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->