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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
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Beziehungsmarketing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of Research in Interactive Marketing
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Management & Sustainability: An Arab Review
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Future Business Journal
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Strengthening consumer-brand relationships through avatars
Elsharnouby, Mohamed H.
;
Jayawardhena, Chanaka
;
Liu, Hongfei
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 581-601
Persistent link: https://www.econbiz.de/10014313644
Saved in:
2
Fans behave as buyers? : assimilate fan-based and team-based drivers of fan engagement
Fathy, Doaa
;
Elsharnouby, Mohamed H.
;
AbouAish, Ehab
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 329-345
Persistent link: https://www.econbiz.de/10013286427
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