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~isPartOf:"Journal of research in marketing and entrepreneurship : JRME"
~person:"Harrigan, Paul"
~person:"Stepanchuk, Tanja"
~person:"Whinston, Andrew B."
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Journal of research in marketing and entrepreneurship : JRME
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
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Leitfaden Online-Marketing ; [Bd. 1]
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Entrepreneurial marketing in SMEs : the key capabilities of e-CRM
Harrigan, Paul
;
Ramsey, Elaine
;
Ibbotson, Patrick
- In:
Journal of research in marketing and entrepreneurship : JRME
14
(
2012
)
1
,
pp. 40-64
Persistent link: https://www.econbiz.de/10009660960
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