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~isPartOf:"Journal of retailing"
~isPartOf:"NBER Working Paper"
~isPartOf:"Psychology & marketing"
~subject:"Customer satisfaction"
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Search: subject_exact:"Kundenbindungsinstrument"
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Customer satisfaction
Kundenbindungsprogramm
24
Loyalty program
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Consumer behaviour
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Beziehungsmarketing
8
Relationship marketing
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Evanschitzky, Heiner
1
Ganesh, Jaishankar
1
Kumar, V.
1
Pozza, Ilaria Dalla
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Schumann, Jan Hendrik
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Suh, Jung-chae
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Journal of retailing
NBER Working Paper
Psychology & marketing
International journal of hospitality management
7
Journal of business research : JBR
6
Journal of retailing and consumer services
3
Tourism management : research, policies, practice
3
Journal of business economics : JBE
2
Journal of hospitality marketing & management
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Journal of travel and tourism marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Kundenmanagement & Electronic Commerce
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The journal of services marketing
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Administrative Sciences : open access journal
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Asia-Pacific journal of management research and innovation
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Asian Academy of Management journal : AAMJ
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Australasian marketing journal
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Central European business review : CEBR
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Cornell hospitality quarterly : CQ
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Delovni zvezki / RCEF
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European journal of marketing
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European retail research
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Interdisciplinary management research XVI ; 1
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International journal of business and globalisation : IJBG
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International journal of business innovation and research
1
International journal of business innovation and research : IJBIR
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
Inventi impact: service sector
1
Issues of business and law
1
Journal of Asia Business Studies
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of financial services marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing research : JMR
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Journal of marketing theory and practice
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Journal of organizational computing and electronic commerce
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ECONIS (ZBW)
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1
Spillover effects of service failures in coalition loyalty programs : the buffering effect of special treatment benefits
Schumann, Jan Hendrik
;
Wünderlich, Nancy V.
; …
- In:
Journal of retailing
90
(
2014
)
1
,
pp. 111-118
Persistent link: https://www.econbiz.de/10010359932
Saved in:
2
Revisiting the satisfaction-loyalty relationship : empirical generalizations and directions for future research
Kumar, V.
;
Pozza, Ilaria Dalla
;
Ganesh, Jaishankar
- In:
Journal of retailing
89
(
2013
)
3
,
pp. 246-262
Persistent link: https://www.econbiz.de/10009781857
Saved in:
3
Do comsumption goals matter? : the effects of online loyalty programs in the satisfaction-loyalty relation
Suh, Jung-chae
;
Yi, Youjae
- In:
Psychology & marketing
29
(
2012
)
8
,
pp. 549-557
Persistent link: https://www.econbiz.de/10009575078
Saved in:
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